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EBS Professor is Young Researcher of the Year 2018

2018-09-06 | By: Stefanie Teßner, Press and Public Relations Officer
Prof. Dr. Franziska Metz

Image: BVM/Guido Rottmann

The Berufsverband Deutscher Markt- und Sozialforscher e.V. (BVM) (German Market and Social Research Association) has elected EBS Professor Franziska Metz as Young Researcher of the Year 2018. Her dissertation “The Journey and the Reward: A Longitudinal Study of Value Generation in Mass Customization Toolkits” convinced the jurors. The award was presented at the 53rd Congress of German Market Research in Hamburg.

The jury of leading scientists, market and social researchers as well as management experts substantiated the award of this prize in the project’s empirical excellence and the high topicality of the subject matter. In her work, the scientist investigates how consumers can design products online according to their own ideas, with the help of configurating tools. She highlights the value generation and the influencing factors of this value during the self-design process, to facilitate the application of this business model for (potential) configurating tool providers. The research professor, who holds the qualification professorship for Customer and Brand Experience at the EBS, is delighted: “For me, this award is a fantastic recognition of my work and shows that, both in science and business, there is a great interest in a deeper understanding of consumer behaviour in the age of digitisation. This is exactly where I would like to continue working on various research projects in the future.”

The “German Market Research Prize - Young Researcher of the Year” honours young researchers for outstanding empirical research and aims to contribute to the dialogue between science and practice. The prize is therefore awarded to work that demonstrates a particular degree of synthesis between sophisticated methodology and high practical relevance. The prize is awarded by the BVM together with the Austrian Association of Market Researchers (VMÖ) and since 2016 also together with the Swiss Market and Social Research Association (vsms). With around 1,500 members, BVM is the most important special interest group for market and social researchers in Germany.

Congratulations to Franziska Metz!

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Stefanie Tessner
Press and Public Relations Officer
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+49 611 7102 10 1679
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