Felicia von Reden, an alumna of EBS Universität, has been named to the Forbes 30 Under 30 Europe 2025 list. The honour celebrates young visionaries under 30 who are transforming industries and society with bold ideas and entrepreneurial ambition. Felicia co-founded Berlin-based health-tech startup Ovom Care in 2023, with the goal of enhancing fertility treatment using artificial intelligence. The company has already supported over 350 patients and raised $8 million in funding, with a current valuation of $22 million.

EBS: What was the decisive moment on your path to founding Ovom Care?

Felicia von Reden: I was heavily influenced by entrepreneurial parents and grandparents. I had my own little desk next to my mother’s, who built a company while raising two children. There wasn’t one defining moment – it was more a mindset and an early desire to build something. I discovered my passion for healthcare through a strategy consulting internship, and that passion has guided me ever since.
I’m driven by momentum – few fields offer the speed and impact of entrepreneurship.

EBS: What advice would you give students who want to become founders?

Felicia von Reden: Start early. Learning opportunity over everything else, especially over salary. Learn from experienced founders and be brave – the steepest learning comes from doing. Each business is unique and requires its own set of skills and motivation.

EBS: How did your studies at EBS influence your path?

Felicia von Reden: Personally, through the friendships that have become like family.
Professionally, through developing a mindset to think ahead, work strategically, and make smart decisions.

EBS: What’s your fondest EBS memory?

Felicia von Reden: Living in the Hallgarten dorms – life and learning with my closest friends. Drinking wine on the balcony in the sun remains my favourite memory.

EBS: What motivates you today – and how do you plan to use your platform?

Felicia von Reden: I’m motivated by technological innovation that drives progress. In healthcare especially, change can be life-altering – and there’s still so much room to improve outdated systems.

EBS Universität congratulates Felicia von Reden on this recognition and wishes her continued success in advancing healthcare innovation.