Headergrafik - Weinfest

Workshop at BRITA in Taunusstein

4 December 2017 | By:
Students at the corporate partner BRITA

The first joint workshop with the innovative market leader for the improvement of drinking water BRITA, the new cooperation partner of the chair, took place on September 20, 2017.

Mrs. Etscheid (Junior Manager Personal & Organizational Development) invited 12 students to the Headquarter in Taunusstein. Together with her colleagues Mr. Bergweiler (Director Brand Marketing), Mr. Winter (Manager International CRM), and Mr. Schoevers (Senior Product Manager), interesting insights into the company, which is rich in tradition, its diverse products, and the case study for the participants, have been presented. The students have been challenged to be creative and develop strategies on how to make the brand BRITA more relevant, transparent, and lovable for Millennials. Furthermore, the students created a communication campaign and presented product features that support the brand to share its vision “Change the Way People Drink Water”. After intensive working sessions and a joint lunch, both groups got the chance to present their concepts to company representatives and discuss their ideas and their feasibility. We would like to thank BRITA for the informative as well as interesting day in Taunusstein and we are already looking forward to the topic of our next workshop in the upcoming year.

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