Second workshop with BRITA in Taunusstein
On April 25 2018, the workshop with the innovative market leader for the improvement of drinking water BRITA, cooperation partner of the chair since 2017, took place. Mrs. Etscheid (Junior Manager Personal & Organizational Development) invited our students to the Headquarter in Taunusstein. Together with her colleagues Mrs. Schänzle (Director Product Marketing Fill & Filter) and Mrs. Gorges (Junior Manager Product Marketing) interesting insights into the company, its remarkable tradition, and its diverse products were presented. Next, the case study with the title “Future of Filtration” for the participants was introduced.
The students were challenged to be creative and develop strategies on how to make the brand BRITA more relevant for the key markets in Europe and China. The focus was the central vision of BRITA “Change the Way People Drink Water”. The participants were divided into two groups. One group was asked to develop communication strategies and product ideas for the Chinese market, the other for the European market. After intensive working sessions and a joint lunch, both groups got the chance to present their concepts to company representatives and discuss their ideas and their feasibility.
We would like to thank BRITA for the informative as well as interesting day in Taunusstein and we are already looking forward to the next workshop.