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Markenakademie celebrates 10th anniversary

2 December 2019 | By: Pressestelle EBS Universität
Prof. Dr Roland Mattmüller (left) Professor of Strategic Marketing at EBS Universität, with Uwe Bergheim, chairman of the steering committee (right) of the Markenakademie and Volker Wieprecht, moderator of the event (center).

Prof. Dr Roland Mattmüller (left) Professor of Strategic Marketing at EBS Universität, with Uwe Bergheim, chairman of the steering committee (right) of the Markenakademie and Volker Wieprecht, moderator of the event (center).


At this year’s annual meeting of the German Brands Association in Berlin, the 10th anniversary of the Markenakademie was celebrated in addition to various highly interesting lectures on the subject of “Brand 2030: New Thinking”.

The Markenakademie is a joint project of the German Brands Association and EBS Universität für Wirtschaft und Recht and has been headed by Prof. Dr Mattmüller as an academic director since the beginning. Since then, more than 400 enthusiastic participants have visited the highly successful events of the Markenakademie on the campus of EBS Universität in Oestrich-Winkel, in both the Branding and Sales departments.

The birthday was celebrated in a fitting setting on the large stage of the annual meeting in front of almost 400 managing directors/marketing managers and owners of the German and European branded goods industry. In addition to receiving a small birthday cake, Prof. Dr Mattmüller presented the contents and programmes of the Markenakademie to the audience.


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