Managing Director of avocadostore talks about business opportunities in the area of Eco Fashion and Green Lifestyle
Mimi Sewalski, Managing Director of avocadostore, an online platform for start-ups and producers of eco fashion as well as green toys and design objects, visited EBS University and shared her experience on founding and growing a social business. avocadostore was founded in 2010 and today is Germany’s biggest green shopping platform. All offered products are selected by a set of fair-trade, organic and environmentally friendly rules.
Mimi Sewalski talked about her experiences and the challenges of leading an organization that pursues social and environmental as well as economic objectives. Together with the audience she discussed recent challenges that avocadostore is facing and illustrated the complex management task and the various roles that she takes in running a social business. This inspiring talk was a convincing plea for the business case of responsible consumption in an effort to minimize our ecological footprint and create a positive social impact.