L’Oréal Men Expert Workshop
Our long-standing partner L’Oréal Germany welcomed EBS students to a one day workshop at their headquarter in Düsseldorf on November 22nd. The workshop was opened by Natalie Janotta (Talent Acquisition Manager) who introduced the company. Then, the Pure Charcoal Launch Case “Marketing in a Digital Age” was presented by Arne Rehbach (Product Manager L’Oréal Men Expert). The participants had to develop a digital strategy for the products Purce Charcoal of the brand L’Oréal Men Expert. The presentations were prepared in small groups, which presented and discussed their results at the end of the day. For the students of EBS this was another successful and exciting event with L’Oréal Germany. The Chair of Strategic Marketing is looking forward to the next cooperation.