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EBS Team Placed Second in the International Final in Paris!

2017-06-20 | By: Anna-Katharina Koenen, Research Assistant
Brandstorm 2017 International Final

From June 14th to June 16th 2017, the International Final of L‘Oréal Brandstorm took place in the beautiful Paris.

25 000 students from 40 countries from all over the world were invited to present their ideas, after having won their national competition and the regional finals. The team “The Best of Us” from EBS, consisting of Linda Neumann, Linda Rinke, and Christian Segiet, had the chance to present their innovative, but also daring idea of a new product range for L’Oréal Men Expert (an intimate care line for young men) in front of several jury teams.

At the end of the day, the best three teams, among which was also our team from EBS, were asked to present their ideas once more in front of the VIP jury, consisting of e.g. Jérôme Tixier, Managing Director of Human Resources and Advisor to the President, Nicolas Hieronimus, Managing Director L’Oréal Luxe, Pierre-Emmanuel Angeloglou, Global Brand President L’Oréal Paris, and Barbara Lavernos, Executive Vice-President Operations.

“The Best of Us“ impressed the jury not only with their confident presentation style but also the on-point answers to the challenging questions after the presentation. In the end, it was a very tight race and the team just missed the first place and nonetheless reached an amazing second place (together with students from Singapore), while the title went to Thailand. This is the best score of a German team competing in very many years! The Chair of Strategic Marketing is extremely proud about this great result and we would like to congratulate our students once more! Furthermore, we would like to thank L’Oreal for this amazing event in Paris and we are already looking forward to the L’Oreal Brandstorm competition in 2018!

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Contact
Anna-Katharina Koenen

Research Assistant

Doctoral Candidate

+49 611 7102 1485
+49 611 7102 10 1485
anna-katharina.koenen@ebs.edu
Rheingaustraße 1
65375 Oestrich-Winkel