Paper by Prof. Dr. Markus Kreutzer and Erwin Hettich published in British Journal of Management

In this paper, we look at the #eMobility sector in Germany and the strategic multi-partner #initiatives formed by organizations, among them also competitors, to address complex opportunities that cut across multiple industries. We have studied how these organizations jointly create an interorganizational strategy (IOS) and developed a process model that unfolds in three phases: initiation, negotiation and execution.

We provide three key insights:

1. Understanding how an IOS is shaped allows intervention to influence its trajectory in recurrent negotiations.
2. Managers are nudged to appreciate that strategic impetus may come from outside.
3. IOS is not a masterstroke but a recurrent and dispersed activity in need of overarching goals, strategic bridging and matching activity, as well as constant stabilization.