Innovation in local family businesses
With the support of the Rheingauer Volksbank, the city of Geisenheim and the Geisenheim University of Applied Sciences, regional entrepreneurs and companies were invited to the Innovation Dialogue at the Waas.sche Fabrik in Geisenheim. The evening showed how diverse innovation in family businesses is.
Professor Dr. Diane Robers, Deputy Director of the Strascheg Institute for Innovation, Transformation & Entrepreneurship at EBS University, welcomed the guests and speakers. A trio of regional experts, consisting of the chairman of the board of the Rheingauer Volksbank, Andreas Zeiselmaier, the mayor of the university town of Geisenheim, Christian Assmann and Professor Dr. Hans R. Schultz from the GEISENHEIM University of Applied Sciences, then introduced the event.
Rheingauer Volksbank eG with Andreas Zeiselmaier, Anke Haupt from the Hessische Staatsweingüter Kloster Eberbach, Kiegele Handels GmbH with Joachim Kiegele, Professor Dr. Matthias Waldkirch from Strascheg Institute for Innovation, Transformation & Entrepreneurship at EBS University, Dr. Dominik Benner from Schuh Benner GmbH & Co. KG and founder of www.schuhe24.de as well as Martin Dries of Backhaus Dries GmbH had then thoroughly cleared up the myths.Highly topical and sometimes explosive topics such as climate change, the use of pesticides, consumer behavior and concerns about the loss of identity and tradition were discussed In the various presentations. A great deal of commitment and creativity was evident among all participants.
Dr. Matthias Waldkirch, Assistant Professor for Entrepreneurship & Innovation in Family-Owned Firms at EBS University, comments: “It is fascinating to see the range of entrepreneurial innovations that the Rheingau region has to offer. Local companies in particular make it clear how social responsibility, sustainability and innovation fit together.” The event showed how innovative regional companies deal with current challenges and how successful they are.