EBS Expert: Prof. Karin Kreutzer on Social Businesses
Professor Karin Kreutzer, who holds the Chair of Social Business at the EBS Universität für Wirtschaft und Recht, explains this economic phenomenon as part of a ZDF theme week. In an interview with the ZDF service magazine “Volle Kanne,” she explains the definition of social business. Kreutzer describes the various levels of social businesses, which operate with varying business models. Kreutzer attributes a special significance as visionaries to the entrepreneurs who stand behind social business and manage to combine social and economic aspects in their companies. At the moment, according to Kreuzer, the lack of private and government investments in social businesses is the biggest challenge. In the ZDF documentary “Social Business - Schöne neue Wirtschaftswelt?” (“Social Business - Brave New Economic World?”), Kreutzer provides the scientific background on the various social businesses presented in the program. Kreutzer discusses the characteristics of social entrepreneurs, the attractiveness of social businesses as employers, and revisits the issue of financing. She points out the role that even private investors can play in solving this problem if they pay attention to sustainability factors and compliance with social standards in their investments. Furthermore, according to Kreuzer, conventional companies should also consider their social impact.
The video clips are available here (German only):