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EBS experts: Prof. Tunder on loyalty cards in German TV Show “mex. das marktmagazin”

26 February 2021 | By: Pressestelle EBS Universität
Prof. Tunder in mex.das marktmagazin

Professor Tunder as an expert in the TV Show mex. das marktmagazin


Loyalty cards: Do they reward customer allegiance or is it all manipulation after all? Professor Ralph Tunder has been researching this topic for a long time and says: “Loyalty cards or customer apps are not necessarily only intended as a discount promotion, but more broadly to control the flow of customers and their shopping baskets.”

To the Newsroom of EBS Universität