Headergrafik - Personenseite


Franz-Rudolf Esch

Currently, Prof. Esch is the best-known actively teaching professor for marketing in Germany. He is regarded as the “pope of brands”. He has received a number of prestigious awards (e. g. Science Award of the German Marketing Association, Best Textbook Award of the German Academic Association for Business Research, Georg-Bergler Award of the Handelsblatt (trade journal) and GfK for the best transfer between science and practice).

In 2005, he was appointed ambassador of the Saarland. He is co-editor of various book series as well as member and chairman of several juries (Brand Award, Science Award of the German Marketing Association).

Prof. Esch has released more than 350 publications in various forms of media.

Important book publications are, for example, “Strategie und Technik der Markenführung” (8th ed., 2014, Vahlen, Munich), “Strategie und Technik der Werbung” (8th ed., 2015, Kohlhammer, Stuttgart, in cooperation with Werner Kroeber-Riel), “Marketing - eine managementorientierte Einführung” (4th ed., 2013, Vahlen, Munich, in cooperation with Andreas Hermann and Hendrik Sattler), “Moderne Markenführung” (4th ed., 2005, Gabler, Wiesbaden), “Corporate Brand Management” (2nd ed., 2006, Gabler, Wiesbaden, in cooperation with Torsten Tomczak, Joachim Kernstock, and Tobias Langner), “Behavioral Branding” (2nd ed., 2009, Gabler, in cooperation with Torsten Tomczak, Joachim Kernstock and Andreas Herrmann), “Wirkung integrierter Kommunikation” (5th ed., 2011, Gabler, Wiesbaden), “Handbuch Kommunikation” (2009, Gabler, in cooperation with Manfred Bruhn and Tobias Langner), “Best Practice der Markenführung” (2009, Gabler, Wiesbaden, in cooperation with Wolfgang Armbrecht).

Prof. Dr. Franz-Rudolf Esch, born in 1960, studied at the University of the Saarland from 1980 to 1986. Afterwards, in 1990, he received his doctorate in “Expert systems for the evaluation of advertisements” (doctoral advisor: Prof. Dr. Werner Kroeber-Riel). This was followed by his habilitation at the University of the Saarland in 1996 about “The effect of integrated communication” (research fellowship of the DFG; interim professor in Trier). Prof. Esch taught at the University of the Saarland, the University of Trier, the University of St. Gallen, and the University of Innsbruck. In 1998, he declined a chair at the University of Innsbruck.

From 1996 to 2010, Prof. Esch held the chair for business administration at the Justus Liebig University of Giessen, with the focus on Marketing. In 1998, he founded the “Institut für Marken- und Kommunikationsforschung” at the Justus Liebig University in Gießen and transferred it to the EBS University for Business and Law in Oestrich-Winkel in 2010.

Prof. Dr. Franz-Rudolf Esch is married and he is the father of two children.

Head of


Master in Automotive Management, Master in Finance, Master in Management
Master in Business Administration (MBA)
Master in Management


Master in Automotive Management
Master in Finance
Master in Management
+49 611 7102 2069
+49 611 7102 10 2069
Burgstraße 5
65375 Oestrich-Winkel
Room: BR 1.37