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Diane Robers

Prof. Dr. Diane Robers has been enriching EBS Business School since 2011. Initially as Deputy Director of the (former) Strascheg Institute for Innovation, Transformation & Entrepreneurship (SITE), since 2021 as Director of the newly founded Strascheg Center for Impact in Innovation & Entrepreneurship (SCIIE).

With 20 years of experience in marketing and innovation management, in leading positions, she is not only a professor, dedicated to teaching and research but also proactively drives the development of new subject areas at the institute and the university. In 2014, she was appointed as a member of the expert group “Innovationsdialog der Bundesregierung”. She also serves as a consultant for various companies and associations, e.g. the Bundesverband der Deutschen Industrie e.V. (Federal Association of German Industry). In her responsible role in leading positions, she has been able to acquire and demonstrate her extraordinary skills in the field of innovation. In addition to her tenure at Mercedes Benz Daimler AG, she was foremost responsible for innovation management at PwC in Frankfurt.

In the Master’s and Bachelor’s programs at EBS, she teaches a comprehensive range of courses in innovation & entrepreneurship. At the same time, the chair is constantly expanding its teaching activities in order to provide students with contemporary first-class education. In the fall term 2017, the Master’s program was expanded to include the new courses “Private Equity” and “Fundamentals of Entrepreneurship” in order to offer a profound major in entrepreneurship. Furthermore, entrepreneurship will be offered as a specialization in the newly designed Bachelor at EBS starting in fall term 2018. The courses “Corporate Entrepreneurship” and “Technology and Start-Up” form the core of the education program that is specifically aligned to practice and provides students with the skills and knowledge, required for a successful business start-up. The courses cover future-oriented topics around technologies such as digitization, big data, artificial intelligence, the Internet of Things, ecosystems, drones and the blockchain.

Areas of Research

Prof. Dr. Diane Robers supervises dissertation projects in the academic field. The chair focuses research on the areas of “business ecosystems”, “corporate innovation initiatives” and “entrepreneurial decision-making”. The first research focus pursues the analysis of the success factors of the highly heterogeneous phenomenon of ecosystems (e.g. technological ecosystem, platform ecosystems, innovation ecosystems, digital ecosystems). The second research focus investigates the range of specific open innovation initiatives to build, acquire and integrate knowledge in corporates. In practice, the delimitation and differentiation of initiatives such as incubators, accelerators, hubs, labs, networks, CVCs and many others are blurred. Research in this area enables a clear understanding of the characteristics and the success factors of innovation initiatives. The third research focus places human beings, their interactions, and decisions, as the central starting point for entrepreneurial action. In the case of a start-up, entrepreneurs follow certain principles (“Effectuation”) when making decisions under uncertainty. By adapting these entrepreneurial skills, established companies position themselves for the future and ensure long-term success.


  • Service Innovation
  • Intrapreneurship
  • Business Ecosystems
  • Corporate Initiatives
  • Open Innovation
  • Effectuation
  • Entrepreneurial Decision Making in Corporations
  • Corporate Entrepreneurship

Head of




Bachelor in Business Studies (BSc)
Master in Management (MSc)
MBA Management, Full-time


Bachelor in Business Studies (BSc)
Master in Management (MSc)
+49 611 7102 1355
+49 611 7102 10 1355
Burgstraße 5
65375 Oestrich-Winkel
Room: BV 1.18