EBS Alumni in the Forbes 30 under 30
How can marketing have a positive impact on a company's success? How can marketing get people excited about a brand in a sustainable way? How does data help to optimize marketing plans?
In addition to teaching and working with innovative topics and data-driven technologies, marketing is above all about working with people. EBS therefore focuses on the personal development of students and a practice-oriented education in close cooperation with numerous corporate partners.
Welcome to the EBS family.
The most important part of your studies is not only 'what', but especially 'with whom'. The EBS family is an exceptional community. Internation, inspiring, innovative. You are not learning with strangers but with friends, with like-minded people. We want to achieve great things together. Our students organise congresses, cultural events and many other occasions. Learn more about life on campus in our video.
We are convinced that strong personalities have a strong awareness of values. Values such as responsibility, a strong backbone, courage and consideration. Our accompanying coaching programmes support you in your personal development. In addition, working together in multinational teams during the study programme will make you fit for the future challenges in marketing.
Experience challenge-based learning.
The EBS Master in Marketing is called the "Most Practical Master" for a reason. The highlight here is the Marketing Field Study. Following the EBS approach of project-based and challenge-based learning, students work on a marketing project for one or more corporate partners and present their results in person to the board. We work with partners such as Procter & Gamble, Porsche or Amazon.
Learn more highlights in our video
Student Recruitment Manager
Strong corporate partners
Since we were founded, intensive cooperation with companies has been central to our teaching. So the big names in this industry are frequent visitors. Together with our partners, you will learn to master practical tasks during your studies. Last but not least, you will make valuable contacts for your future.
C-level executives are frequent visitors on campus: Astrid Teckentrup (Proctor & Gamble), Kjell Gruner (Porsche), Masa Schmitt (SAP)
You will come into contact with companies such as: L’Oreal, Procter & Gamble, Boss, BMW, Porsche, Mercedes Benz (Daimler), Amazon, Haribo, Henkel, Accenture Strategy, Bosch, Siemens, Mont Blanc, Deutsche Post, Beiersdorf, Tchibo, Henkell-Freixenet (Selection)
Particular highlights of my time at EBS were the study semesters abroad, the wide range of company contacts in teaching and extracurricular activities, and the close exchange with professors and chairs.
We aim to train people who want to pursue a management career in marketing rather than a specialist career. We train aspiring brand managers, heads of marketing and future CMOs. A mix of in-depth knowledge and integrated leadership skills.
Once EBS, always EBS.
Our claim to impart knowledge and values has proved successful. This is underpinned by a strong network of over 10,000 alumni who work in top positions, from Goldman Sachs, JP Morgan, Rothschild, Citi, UBS and many more. The alumni network is always there to support you during and after your studies. As you can see – we are one huge family.
Here just a few well-known EBS people in marketing management positions:
Already back then, EBS stood for a place for people who wanted to make a difference. Anyone who wanted to become an entrepreneur or take on management responsibility studied here.
The programme consists of four semesters and includes several cooperations with companies. You can organise the last two semesters according to your needs: either through a stay abroad at one of our approximately 200 partner universities, or an internship. The last part of the programme is intended for your final thesis
The Master in Marketing programme is divided into different phases. At the beginning of the programme, we prepare you for your future research work and support you in your further development of your leadership skills. Building on this, you will deal with the essential issues of your field, consolidate newly acquired knowledge and grow as a leader.
Field project: Marketing Strategy
Sustainable Business Strategy
Automotive Business Management in the Digital Age
Professional & future skills:
Every person is different. Numerous ways to do a Master's degree at EBS.
We have designed the EBS master programmes to be flexible, depending on your level of knowledge, skills and goals. Take the study path that best suits you and your circumstances:
Semester Abroad Track
The Semester Abroad Track comprises two semesters at EBS University, one semester at one of our partner universities abroad and concludes with the thesis.
You have already gained sufficient experience abroad and would now like to focus on practical experience? Then the Practice Track is perfect. This includes two semesters of study at EBS University, an intensive, long internship in the third semester and a final thesis.
An option developed explicitly for non-German-speaking students. In addition to the lectures, you will receive compulsory German lessons (Business and General) and will not go abroad in the third semester, but stay at EBS in Germany. This enables you to improve your prospects for a career in Germany. In the fourth semester, you complete your studies with your thesis.
(prerequisite: Bachelor degree with 240 ECTS)
Fast-track your career. If you meet the relevant requirements and have already gained experience abroad, you can shorten the master programme to 2 semesters.
You can obtain another international degree (MBA or Master) in addition to your EBS degree. Extend your study abroad at one of our partner universities by one semester and receive a double degree. In this way, you gain more expertise in a broader international context. And you increase your global market value.
Hands-on work with technology in marketing.
Students can conduct experiments in the Marketing Lab on campus, such as integrating AR/VR in the consumer space.
Relevant practice certificates for employers.
As in other master's programs, students can earn certificates for various skills through collaborations with companies and real-world partners. In the Master in Marketing, for example, we cooperate with Google for this purpose.
Practical relevance at its best.
Challenge-based learning is the order of the day in the Master's in Marketing. We go on field trips with partners from the real world, work on case studies, attend expert workshops, and hold discussions at top-class guest lectures.
Many possibilities. One language.
At EBS University you will study at an international level and in an international environment. That's why all lectures and events are, of course, held in English.
It could hardly be more international.
International professors and lecturers, study groups with high diversity or an integrated stay abroad are without question the best preparation for a career in international top management.
Get to know the lecturers: EBS University is one of the leading business universities in Germany, but we are not satisfied with that: our professors aim to make the Faculty of Business Administration, as a management-focused business school, a leader in Europe. In the Master's program, professors with many years of practical experience as well as internationally renowned researchers teach. They all work together to shape leaders for the future.
Our faculty is supported by members of the adjunct faculty. You will be taught by experts who hold top positions in business or are active in leading companies.
AACSB (Association to Advance Collegiate Schools of Business) is a global not-for-profit organisation that brings together educators, students and businesses to achieve a common goal: to educate the next generation of leaders. Since 1916, AACSB has stood for the highest standards of quality, providing quality assurance, business education information, and learning and development services worldwide.
In 2022, EBS Universität was reaccredited by Wissenschaftsrat, the German Council of Science and Humanities, for the next 5 years.
This academic seal of quality is awarded to non-governmental universities whose performance in teaching and research meets recognised scientific standards. The period of accreditation by the Wissenschaftsrat is for a maximum of ten years, depending on the outcome of the review process. The Wissenschaftsrat is one of Germany’s most critical science policy advisory bodies and advises the federal and state governments on developing universities, science and research. In the multi-stage accreditation procedure, which includes the submission of a self-report by the university and a visit to the university by an external group of experts over several days, the university is evaluated in eight key areas. These include its academic quality in research and teaching, its structures and equipment, and its quality assurance and development.
Marketing is a particularly diverse industry. What are the current trends? What is a hype? What new technologies drive more turnover? The Master in Marketing provides you with answers and know-how for many of these questions and is an excellent pathfinder for a career in this highly dynamic field.
If you have the following qualities and skills, nothing stands in your way of successfully completing your Master studies:
The Master in Marketing at EBS University trains managers who help shape and drive the economy. This process already begins with the selection of suitable individuals for our management studies.
Start your application by submitting the following documents on our online application platform:
In the interview, we evaluate your motivation and social skills. The decision factors are performance and learning motivation, as well as communication skills and willingness to act in a socially responsible manner, in addition to your own initiative and drive.
After the selection interview, you can expect to hear back from us with a final decision within one week.
We focus on the quality of teaching. EBS Universität stands for one of the best management education programmes in the entire German-speaking world. You need to plan the following investment for the Master in Marketing at EBS:
Total tuition fees: 27,420 EUR
Accelerated Track option:
Total tuition fees: 23,060 EUR
We try to enable all excellent applicants to study - regardless of their economic situation. Your performance, motivation and personality are decisive here. There is a wide range of options for financing a study programme. In many cases, it makes sense to combine various options. Take a look at the possibilities of scholarships and student funding. Here, you can find out which option is best for you.Student Financing
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Order information material about this degree programme and get more information about study contents, admission requirements, tuition fees and financing options.
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