Unleash your potential and shape the future of marketing
Master in Marketing
Master of Science (MSc)Double degree possible
Do your master's in marketing at EBS and benefit from a practice-oriented education that gives you an early insight into the field with our partner companies.
How can marketing have a positive impact on a company's success? How can marketing get people excited about a brand in a sustainable way? How does data help to optimize marketing plans?
In addition to teaching and working with innovative topics and data-driven technologies, marketing is above all about working with people. EBS therefore focuses on the personal development of students and a practice-oriented education in close cooperation with numerous corporate partners.
Welcome to the EBS family. The most important part of your studies is not only 'what', but especially 'with whom'. The EBS family is an exceptional community. Internation, inspiring, innovative. You are not learning with strangers but with friends, with like-minded people. We want to achieve great things together. Our students organise congresses, cultural events and many other occasions.
Leaders wanted. We are convinced that strong personalities have a strong awareness of values. Values such as responsibility, a strong backbone, courage and consideration. Our accompanying coaching programmes support you in your personal development. In addition, working together in multinational teams during the study programme will make you fit for the future challenges in marketing.
Experience challenge-based learning. The EBS Master in Marketing is called the "Most Practical Master" for a reason. The highlight here is the Marketing Field Study. Following the EBS approach of project-based and challenge-based learning, students work on a marketing project for one or more corporate partners and present their results in person to the board. We work with partners such as Procter & Gamble, Porsche or Amazon.
Strong corporate partners Since we were founded, intensive cooperation with companies has been central to our teaching. So the big names in this industry are frequent visitors. Together with our partners, you will learn to master practical tasks during your studies. Our Career Services Centre helps you to make valuable contacts in the business world during your studies.
C-level executives are frequent visitors on campus: Astrid Teckentrup (Proctor & Gamble), Kjell Gruner (Porsche), Masa Schmitt (SAP)
You will come into contact with companies such as: L’Oreal, Procter & Gamble, Boss, BMW, Porsche, Mercedes Benz (Daimler), Amazon, Haribo, Henkel, Accenture Strategy, Bosch, Siemens, Mont Blanc, Deutsche Post, Beiersdorf, Tchibo, Henkell-Freixenet (Selection)
Particular highlights of my time at EBS were the study semesters abroad, the wide range of company contacts in teaching and extracurricular activities, and the close exchange with professors and chairs.
Astrid Teckentrup, Chief Executive Officer of Procter & Gamble (DACH) (EBS Alumna)
We aim to train people who want to pursue a management career in marketing rather than a specialist career. We train aspiring brand managers, heads of marketing and future CMOs. A mix of in-depth knowledge and integrated leadership skills.
Success stories
Made by EBS
Once EBS, always EBS.
Our claim to impart knowledge and values has proved successful. This is underpinned by a strong network of over 12,000 alumni who work in top positions, from Goldman Sachs, JP Morgan, Rothschild, Citi, UBS and many more. The alumni network is always there to support you during and after your studies. As you can see – we are one huge family.
Here just a few well-known EBS people in marketing management positions:
Yves Müller, CFO, COO and Chaiman Hugo Boss AG
Dennis Schmoltzi, Founder Emma Matratzen
Astrid Teckentrupp, CEO Procter & Gamble Germany, Austria, Switzerland
Jochen Zeitz, CEO Harley-Davidson, Inc., former CEO Puma
Gloria Seibert, Founder and CEO of Temedica (EBS Alumna)
Already back then, EBS stood for a place for people who wanted to make a difference. Anyone who wanted to become an entrepreneur or take on management responsibility studied here.
Study programme structure
Master in Marketing
The degree programme comprises four semesters (120 ECTS) and integrates intensive cooperation with companies into most courses, in which students work on practice-related projects supervised and coached by our faculty members. In the first semester, in addition to the practical Onboarding Project, the strategic, economic and financial foundations are laid in core modules. The second semester offers you the opportunity to specialise in elective modules and to enhance your practical experience in the Field Project.
You can organise the last two semesters entirely according to your needs: Either through a stay abroad at one of our partner universities(Semester Abroad Track) or through an internship in a company (Practice Track). The last part of the programme is dedicated to your final thesis. With an additional semester abroad in the Semester Abroad Track, you also have the option of obtaining a double degree.
With the Accelerated Track, you have the opportunity to shorten the duration of your studies and complete your Master's degree programme in two semesters (60 ECTS). The prerequisite for this is a Bachelor's degree with 240 ECTS credits or, in the case of a degree with fewer than 240 ECTS credits, corresponding professional experience. Further information can be found in the admission requirements.
During your studies, you will acquire key competences for your future job in Professional Development Workshops and will be prepared for a career as a leadership personality through individual coaching from the EBS Coaching & Leadership Hub. In addition, you will have the opportunity to further develop your international language skills through foreign language courses at the EBS Language Centre.
Study Content
This is what you learn in the Master in Marketing
The Master in Marketing programme is divided into different phases. At the beginning of the programme, we prepare you for your future research work and support you in your further development of your leadership skills. Building on this, you will deal with the essential issues of your field, consolidate newly acquired knowledge and grow as a leader.
Digital Communication, Social Media & Transformation
Omnichannel Strategy/Sales
Marketing in the Context of ESG Strategy and Organisations
Controlling Modern Oranizational Work
Cognitive Biases, Choices, and Strategy
Motivating Employees in Organizations
Managing Innovations
Founder’s Skillset
Tools of Technology and Innovation Management
Venture Financing
Sustainable Business Strategy
Strategy and Impact for the SDGs
Applied Strategies for Sustainable Development
Environmental Strategies and Value Creation
Automotive Business Management in the Digital Age
Strategic Management and Corporate Foresight in the Automotive Industry
Business process & Information Management in the Global Automotive Value Chain
Field project: Marketing Strategy
Marketing Consulting Field Study
Professional Development Workshops:
Management Methods for a Digital World
Problem Analytics & Solving
Diversity Management
Business Negotiation
Every person is different. Numerous ways to do a Master's degree at EBS.
We have designed the Master's programmes to be flexible. Depending on your level of knowledge, skills and goals, you can take the path in your studies that best suits you and your life circumstances.
Semester Abroad Track (120 ECTS)
With the Semester Abroad Track, you gain experience abroad and prepare yourself for an international career. This track comprises the first two semesters at EBS, the third semester abroad at one of our partner universities and concludes in the fourth semester with your thesis.
Practice Track (120 ECTS)
Have you already gained sufficient experience abroad? Then the Practice Track offers you the chance to focus on your practical experience. This track comprises the first two semesters at EBS, one semester for internships and one semester for your thesis. The long and intensive internships can be completed either in the third or fourth semester. The remaining semester is dedicated to your thesis, which may be assigned by a company.
Accelerated Track (60 ECTS)
Accelerate your career. The Accelerated Track gives you the opportunity to shorten the duration of your studies to two semesters. The prerequisite for this track is a Bachelor's degree with 240 ECTS or corresponding professional experience for a degree with less than 240 ECTS. Further information can be found in the admission requirements.
Dual Degree In addition to your degree at EBS Universität, you can obtain a second international degree (MBA or Master). Extend your studies abroad at one of our partner universities by one semester in the Semester Abroad Track and receive a double degree. This will give you more specialised knowledge in a broader international context and increase your international market value.
Hands-on work with technology in marketing.
Students can conduct experiments in the Marketing Lab on campus, such as integrating AR/VR in the consumer space.
Relevant practice certificates for employers.
As in other master's programmes, students can earn certificates for various skills through collaborations with companies and real-world partners. In the Master in Marketing, for example, we cooperate with Google for this purpose.
Practical relevance at its best. Challenge-based learning is the order of the day in the Master's in Marketing. We go on field trips with partners from the real world, work on case studies, attend expert workshops, and hold discussions at top-class guest lectures.
Many possibilities. One language. At EBS Universität you will study at an international level and in an international environment. That's why all lectures and events are, of course, held in English.
It could hardly be more international.
International professors and lecturers, study groups with high diversity or an integrated stay abroad are without question the best preparation for a career in international top management.
EBS Universität is one of the leading business universities in Germany, but we are not satisfied with that: our professors aim to make the Faculty of Business Administration, as a management-focused business school, a leader in Europe. In the Master's programme, professors with many years of practical experience as well as internationally renowned researchers teach. They all work together to shape leaders for the future.
Our faculty is supported by members of the adjunct faculty. You will be taught by experts who hold top positions in business or are active in leading companies.
AACSB (Association to Advance Collegiate Schools of Business) is a global not-for-profit organisation that brings together educators, students and businesses to achieve a common goal: to educate the next generation of leaders. Since 1916, AACSB has stood for the highest standards of quality, providing quality assurance, business education information, and learning and development services worldwide.
In 2022, EBS Universität was reaccredited by Wissenschaftsrat, the German Council of Science and Humanities, for the next 5 years.
This academic seal of quality is awarded to non-governmental universities whose performance in teaching and research meets recognised scientific standards. The period of accreditation by the Wissenschaftsrat is for a maximum of ten years, depending on the outcome of the review process. The Wissenschaftsrat is one of Germany’s most critical science policy advisory bodies and advises the federal and state governments on developing universities, science and research. In the multi-stage accreditation procedure, which includes the submission of a self-report by the university and a visit to the university by an external group of experts over several days, the university is evaluated in eight key areas. These include its academic quality in research and teaching, its structures and equipment, and its quality assurance and development.
All study programmes at EBS Universität are accredited by the Accreditation Council and are reviewed regularly in cooperation with the accreditation agency FIBAA.
The superordinate Foundation Akkreditierungsrat is an association of the German federal states aiming for quality assurance in learning and teaching at German universities. Since 2018, following the conversion of the German accreditation process, the Akkreditierungsrat has focused on the decision of accreditations. These are based on reviews of the accreditation agencies on programme accreditations as well as system accreditations. Thus, the Akkreditierungsrat plays an essential role in the final evaluation of the respective study programme. The Accreditation Council only accepts expert reports from accreditation agencies that have the EQAR registration of the Accreditation Council. The degree programmes at EBS Universität have been assessed by FIBAA, which is notably recognised in business and economics.
Marketing is a particularly diverse industry. What are the current trends? What is a hype? What new technologies drive more turnover? The Master in Marketing provides you with answers and know-how for many of these questions and is an excellent pathfinder for a career in this highly dynamic field.
If you have the following qualities and skills, nothing stands in your way of successfully completing your Master studies:
Soft skills including communication, teamwork or negotiation skills
Sense of responsibility and the courage to find creative solutions to problems
Very good knowledge of English, as our courses are held in English.
Selection process
Admission requirements and application
The Master in Marketing at EBS Universität trains managers who help shape and drive the economy. This process already begins with the selection of suitable individuals for our management studies.
EBS Universität follows a holistic selection process. We assess the above minimum scores in the context of your overall profile, professional experience and background. There are no application deadlines at EBS. However, to ensure a smooth start to your studies, we recommend that you submit your application before June 30 (start fall term). For international applicants who require a visa, we recommend that you submit your application before 30 May (start fall term).
Start your application by submitting the following documents on our online application platform:
A bachelor’s degree and transcripts in any field of study with at least 180 ECTS or an equivalent recognised qualification from an equally recognised institution. An application can also be submitted with a current transcript of records if the bachelor's degree is not yet available. Accelerated Track (60 ECTS): A bachelor’s degree and transcripts with at least 240 ECTS or an equivalent recognised qualification. Bachelor's degrees with 180 or 210 ECTS can be considered for the Accelerated Track if they have at least 12 or 6 months of professional experience (full-time) after the Bachelor's degree programme. This work experience must be related to the content of the intended degree programme and must have been completed by the start of the degree programme at the latest.
English language certificate (TOEFL® iBT/MyBest TOEFL: minimum 95; IELTS: 7; Duolingo English Test: minimum 125 or an equivalent certificate). Upon proof, if you have completed an undergraduate degree in English, are a native speaker, or have worked for at least 2 years in an English-speaking country, no certificate is required. All candidates interested in the Semester Abroad Track of the programme need to present a valid TOEFL® or IELTS score due to regulations pertaining to our partner universities.
A valid GMAT (either classic or new Focus edition - scores will be based on GMAC's percentile tables), GRE, Business Admissions Test (BAT), EBSgrad Test, Common Admissions Test (CAT).
In the interview, we evaluate your motivation and social skills. The decision factors are performance and learning motivation, as well as communication skills and willingness to act in a socially responsible manner, in addition to your own initiative and drive.
After the selection interview, you can expect to hear back from us with a final decision within one week.
We focus on the quality of teaching. EBS Universität stands for one of the best management education programmes in the entire German-speaking world. You need to plan the following investment for the Master in Marketing at EBS:
Tuition fees in total (including all fees): Semester Abroad or Practice Track (for 4 semesters): 33,780 euros Accelerated Track (for 2 semesters): 27,830 euros
Early enrolment bonus: Reduction of tuition fees by a total of 3,000 euros for enrolment by 28 February for the fall term of the same year
We try to enable all excellent applicants to study - regardless of their economic situation. Your performance, motivation and personality are decisive here. There is a wide range of options for financing a study programme. In many cases, it makes sense to combine various options. Take a look at the possibilities of scholarships and student funding. Here, you can find out which option is best for you.
Choosing a course of study is a big decision. It has a strong influence on the whole life that follows. Often studying involves leaving home and is the first step into an independent life of one’s own.
Order information material about this degree programme and get more information about study contents, admission requirements, tuition fees and financing options.
Interested in more than one study programme?
Infomaterial on several study programmes can be ordered here.
