Master in Marketing – strategy is the key to success.
Master in Marketing
Master of Science (MSc)Double degree possible
The Master in Marketing at EBS will turn you into an expert in successful brands, innovative business models and lasting customer loyalty. Acquire the right knowledge and gain valuable practical experience in projects with corporate partners.
Successfully manage companies and brands – with strategy, customer focus and vision
In the digital age, marketing is no longer just about isolated advertising or communication measures, but about the holistic and strategic approach taken to managing a company’s customer relationships. Decisions concerning the selection of relevant markets or target groups on the one hand and suitable products and services on the other lie at the core of any company’s business model and thus play a significant role in determining its long-term success.
Our Master in Marketing degree programme will enable you to get to the heart of these complex market demands and make data-based decisions about relevant strategies, while at the same time making space for creative solutions. You will then not only be able to devise communicative campaigns, but also strategically develop brands, business areas and market-oriented organisations.
To this end, you will familiarise yourself with the essential instruments and strategies and work on real company projects. This combination of theory and practice, taught by high-calibre experts from the scientific community and business world, will get you fit for the marketing challenges of the future. Whether at start-ups or large corporations – with your strategic vision and the ability to implement ideas effectively, you can secure lasting brand success.
Welcome to the EBS family. The most important part of your studies is not only 'what', but especially 'with whom'. The EBS family is an exceptional community. Internation, inspiring, innovative. You are not learning with strangers but with friends, with like-minded people. We want to achieve great things together. Our students organise congresses, cultural events and many other occasions.
Leaders wanted. We are convinced that strong personalities have a strong awareness of values. Values such as responsibility, a strong backbone, courage and consideration. Our accompanying coaching programmes support you in your personal development. In addition, working together in multinational teams during the study programme will make you fit for the future challenges in marketing.
Challenge-based learning from the outset. The Master in Marketing degree programme starts off with a real challenge: as part of the onboarding project, you will work together with your fellow students on a real business challenge – in cooperation with a notable company such as Procter & Gamble, Porsche or Amazon. You will deeply immerse yourself in the company and devise innovative solutions. At the end of the assignment, you will present your results to top management during an exclusive company visit. This onboarding project gives you the opportunity to develop strategic thinking skills in a practical setting and network with leading companies right from the start. Impressions of the Marketing Consulting Field Study
The first step towards a successful career in marketing
Strong corporate partnerships provide exclusive insights
Close cooperation with companies is an integral part of our master’s degree programme. Leading figures from the business world regularly share their insights with our students, while real business projects combine theory with practice. Notable executives such as Astrid Teckentrup (CEO, Procter & Gamble DACH), Robert Ader (CMO, Porsche), Holger Fischer (Global Head of Brand Strategy, Deutsche Bank) and Ronald Focken (Managing Partner, Serviceplan Group) are regular guests at EBS Universität.
In addition, we work with global companies such as Accenture Strategy, Amazon, BMW, Beiersdorf, Bosch, Deutsche Telekom, DHL, FC Bayern Munich, Haribo, Henkel, Henkell Freixenet, L’Oréal, Mercedes-Benz, Montblanc, Porsche and Siemens. Even while you are still studying, these partnerships provide the unique opportunity to network in the business world at an early stage and gain insights into leading marketing strategies. At the same time, close contact with corporate partners and high-calibre decision-makers opens up excellent career prospects after graduation – as the careers of our alumni impressively confirm.
Our aim is to educate people who are seeking a management career in marketing rather than a specialist career. We develop ambitious brand managers, heads of marketing and future CMOs. The curriculum includes a mixture of sound knowledge and holistic leadership skills.
Success stories
Made by EBS
We successfully achieve our goal of imparting knowledge and values.
This is proven by a strong network of over 12,000 alumni who hold top positions at companies including Procter & Gamble, Accenture, Deloitte, L’Oréal, Hugo Boss, Puma, Porsche, BMW and many more besides. The alumni network is always on hand to support you during and after your studies.
Here are just some of the well-known EBS graduates in leadership positions:
Arne Freundt, CEO of Puma SE
Yves Müller, CFO, COO and board member at Boss AG
Dennis Schmoltzi, founder of Emma – The Sleep Company
Astrid Teckentrupp, CEO of Procter & Gamble DACH
Jochen Zeitz, CEO of Harley-Davidson, Inc. (and former CEO of Puma SE)
Astrid Teckentrup, Chairwoman of the Management Board of Procter & Gamble (DACH) (EBS Alumna)
I decided to study at EBS many years ago because I was particularly impressed by the small group concept with intensive learning units and the targeted professional and personal support.
Miriam Katlapinski, EBS student
The Master in Marketing at EBS gave me valuable insights into strategic marketing through practical learning content and projects in cooperation with leading companies and thus optimally supported me in my career goals.
Study programme structure
Master in Marketing
The degree programme consists of four semesters (120 ECTS) and closely intertwines theory and practice. In cooperation partnerships with companies, you will work on real projects and develop innovative strategies while receiving continuous supervision and individual coaching from our lecturers.
In the first semester, besides the onboarding project in a practical setting, the analytical and strategic foundations are laid in basic modules. The second semester gives you the opportunity to specialise in certain areas by taking elective modules, while gaining more in-depth practical experience in the marketing consulting field study.
You can organise the last two semesters in line with your individual goals. You have the option of either studying abroad at one of our partner universities(Semester Abroad Track) or or doing an internship at a company (Practice Track). The last part of the degree programme is set aside for your thesis. The master’s thesis can be closely linked to a company-specific matter. With an additional semester abroad on the Semester Abroad Track, you also have the option of obtaining a double degree.
The Accelerated Track gives you the opportunity to shorten the duration of your studies and complete your master’s degree in two semesters (60 ECTS). This requires a bachelor’s degree with 240 ECTS or equivalent professional experience for people holding degrees with less than 240 ECTS. You can find further information in the admission criteria.
Irrespective of your chosen track, professional development workshops held during your studies will teach you the key skills you need for your future career path, while the EBS Coaching & Leadership Hub will prepare you for a career as a leader. You also have the opportunity to improve your international language skills by enrolling on the foreign language courses offered by EBS Language Centre.
Study Content
What you will learn in the Master in Marketing degree programme
The Master in Marketing degree programme is divided into different phases depending on the track chosen. A particular feature of the programme is its high practical focus. Right at the start of your studies, you will be involved in an onboarding project, where you will devise strategic solutions for a notable company. In the basic modules, you will first be taught the analytical and strategic foundations needed for your later career. Building on these foundations, you will explore matters in greater depth in the elective modules and apply the acquired knowledge in the practical project. In the marketing consulting field study, you will learn first-hand by working on real-life business cases with one of our corporate partners.
You will find detailed study plans for the tracks along with a comprehensive description of all study modules in the information material, which you can request at the top of this page.
Digital Communication, Social Media & Transformation
Omnichannel Strategy/Sales
Marketing in the Context of ESG
Strategy and Organisations
Controlling Modern Organisational Work
Cognitive Biases, Choices, and Strategy
Motivating Employees in Organisations
Managing Innovations
Founder’s Skillset
Tools of Technology and Innovation Management
Venture Financing
Sustainable Business Strategy
Strategy and Impact for the SDGs
Applied Strategies for Sustainable Development
Environmental Strategies and Value Creation
Every person is different. Numerous ways to do a Master's degree at EBS.
We have designed the Master's programmes to be flexible. Depending on your level of knowledge, skills and goals, you can take the path in your studies that best suits you and your life circumstances.
Semester Abroad Track (120 ECTS)
With the Semester Abroad Track, you gain experience abroad and prepare yourself for an international career. This track comprises the first two semesters at EBS, the third semester abroad at one of our partner universities and concludes in the fourth semester with your thesis.
Practice Track (120 ECTS)
Have you already gained sufficient experience abroad? Then the Practice Track offers you the chance to focus on your practical experience. This track comprises the first two semesters at EBS, one semester for internships and one semester for your thesis. The long and intensive internships can be completed either in the third or fourth semester. The remaining semester is dedicated to your thesis, which may be assigned by a company.
Accelerated Track (60 ECTS)
Accelerate your career. The Accelerated Track gives you the opportunity to shorten the duration of your studies to two semesters. The prerequisite for this track is a Bachelor's degree with 240 ECTS or corresponding professional experience for a degree with less than 240 ECTS. Further information can be found in the admission requirements.
Dual Degree In addition to your degree at EBS Universität, you can obtain a second international degree (MBA or Master). Extend your studies abroad at one of our partner universities by one semester in the Semester Abroad Track and receive a double degree. This will give you more specialised knowledge in a broader international context and increase your international market value.
Onboarding project
Right at the start of your studies, you can expect a challenge in a practical setting with the onboarding project. You will work together in groups to come up with strategic solutions to a marketing problem at a notable company and present your results to top management, providing a unique opportunity to hone your strategic marketing skills.
Practical project: marketing consulting field study
The marketing consulting field study is a practical project that combines practice and theory. This project sees students draw on their marketing knowledge as well as their strategic and creative skills in real-life business cases. International companies such as Amazon, BMW, Porsche and FC Bayern Munich are visited on the accompanying excursion over the course of several days, giving students the chance to get to know them first-hand. The results of the group work on the cases will then be presented to the decision-makers at these hosting companies and discussed with them.
Many possibilities. One language. At EBS Universität you will study at an international level and in an international environment. That's why all lectures and events are, of course, held in English.
It could hardly be more international.
International professors and lecturers, study groups with high diversity or an integrated stay abroad are without question the best preparation for a career in international top management.
EBS Universität is one of the leading business universities in Germany, but we won’t just settle for that: our professors’ aim is to make the business school Europe’s leader among such schools with a management focus. The master’s programme is taught by professors with many years of practical experience as well as internationally renowned researchers. They all work together to shape the leaders of the future. Prof. Franziska Krause, Prof. Sven Henkel and Prof. Roland Mattmüller are the main lecturers on the Master in Marketing degree programme.
Our teaching staff are supported by members of the adjunct faculty. You will be taught by experts who hold top positions in the business world or work at leading companies.
AACSB (Association to Advance Collegiate Schools of Business) is a global not-for-profit organisation that brings together educators, students and businesses to achieve a common goal: to educate the next generation of leaders. Since 1916, AACSB has stood for the highest standards of quality, providing quality assurance, business education information, and learning and development services worldwide.
In 2022, EBS Universität was reaccredited by Wissenschaftsrat, the German Council of Science and Humanities, for the next 5 years.
This academic seal of quality is awarded to non-governmental universities whose performance in teaching and research meets recognised scientific standards. The period of accreditation by the Wissenschaftsrat is for a maximum of ten years, depending on the outcome of the review process. The Wissenschaftsrat is one of Germany’s most critical science policy advisory bodies and advises the federal and state governments on developing universities, science and research. In the multi-stage accreditation procedure, which includes the submission of a self-report by the university and a visit to the university by an external group of experts over several days, the university is evaluated in eight key areas. These include its academic quality in research and teaching, its structures and equipment, and its quality assurance and development.
All study programmes at EBS Universität are accredited by the Accreditation Council and are reviewed regularly in cooperation with the accreditation agency FIBAA.
The superordinate Foundation Akkreditierungsrat is an association of the German federal states aiming for quality assurance in learning and teaching at German universities. Since 2018, following the conversion of the German accreditation process, the Akkreditierungsrat has focused on the decision of accreditations. These are based on reviews of the accreditation agencies on programme accreditations as well as system accreditations. Thus, the Akkreditierungsrat plays an essential role in the final evaluation of the respective study programme. The Accreditation Council only accepts expert reports from accreditation agencies that have the EQAR registration of the Accreditation Council. The degree programmes at EBS Universität have been assessed by FIBAA, which is notably recognised in business and economics.
The Master in Marketing degree programme is aimed at ambitious students who think analytically, make data-based decisions and therefore can and want to plan strategically. Successful marketing calls for the ability to understand markets, analyse customer behaviour and devise innovative solutions that are capable of advancing businesses on a long-term basis.
This programme requires not only creativity, but also a business mind and leadership skills. Those who study here must be prepared to see the discipline of marketing in its entirety, work with partners on real challenges in practical settings and deal with complex matters relating to markets, customer behaviour, product innovations and business models. If you aspire to shape companies with a market-oriented approach and set the strategic course for the future, EBS is the right place for you.
Selection process
Admission requirements and application
The Master in Marketing at EBS Universität trains managers who help shape and drive the economy. This process already begins with the selection of suitable individuals for our management studies.
EBS Universität follows a holistic selection process. We assess the above minimum scores in the context of your overall profile, professional experience and background. There are no application deadlines at EBS. However, to ensure a smooth start to your studies, we recommend that you submit your application before June 30 (start fall term). For international applicants who require a visa, we recommend that you submit your application before 30 May (start fall term).
Start your application by submitting the following documents on our online application platform:
A bachelor’s degree and transcripts in any field of study with at least 180 ECTS or an equivalent recognised qualification from an equally recognised institution. An application can also be submitted with a current transcript of records if the bachelor's degree is not yet available. Accelerated Track (60 ECTS): A bachelor’s degree and transcripts with at least 240 ECTS or an equivalent recognised qualification. Bachelor's degrees with 180 or 210 ECTS can be considered for the Accelerated Track if they have at least 12 or 6 months of professional experience (full-time) after the Bachelor's degree programme. This work experience must be related to the content of the intended degree programme and must have been completed by the start of the degree programme at the latest.
English language certificate (TOEFL® iBT/MyBest TOEFL: minimum 95; IELTS: 7; Duolingo English Test: minimum 125 or an equivalent certificate). Upon proof, if you have completed an undergraduate degree in English, are a native speaker, or have worked for at least 2 years in an English-speaking country, no certificate is required.
A valid GMAT (either classic or new Focus edition - scores will be based on GMAC's percentile tables), GRE, Business Admissions Test (BAT), EBSgrad Test, Common Admissions Test (CAT).
In the interview, we evaluate your motivation and social skills. The decision factors are performance and learning motivation, as well as communication skills and willingness to act in a socially responsible manner, in addition to your own initiative and drive.
After the selection interview, you can expect to hear back from us with a final decision within one week.
We focus on the quality of teaching. EBS Universität stands for one of the best management education programmes in the entire German-speaking world. You need to plan the following investment for the Master in Marketing at EBS:
Tuition fees in total (including all fees): Semester Abroad or Practice Track (for 4 semesters): 33,780 euros Accelerated Track (for 2 semesters): 27,830 euros
Early enrolment bonus: Reduction of tuition fees by a total of 3,000 euros* for enrolment by 28 February for the fall term of the same year
*In order to receive the bonus, enrolment (signing of the study contract by the applicant) must be completed by the specified deadlines. As our selection process takes time, we recommend submitting the application at least one month before the respective deadline.
Student financing We try to enable all excellent applicants to study - regardless of their economic situation. Your performance, motivation and personality are decisive here. There is a wide range of options for financing a study programme. In many cases, it makes sense to combine various options. Take a look at the possibilities of scholarships and student funding. Here, you can find out which option is best for you.
Choosing a course of study is a big decision. It has a strong influence on the whole life that follows. Often studying involves leaving home and is the first step into an independent life of one’s own.
Order information material about this degree programme and get more information about study contents, admission requirements, tuition fees and financing options.
Interested in more than one study programme?
Infomaterial on several study programmes can be ordered here.
