Headergrafik - Programm-Module

Marketing

Term: Fall Term / Spring Term
ECTS: 3

Module Owner:
Julia Elspaß, M.Sc.

After participating in this module you will know what marketing is and what it is not. You will be able to define and understand the most important definitions of marketing as well as the marketing process and the integrated process-oriented approach of marketing.


Included in:


Courses within this programme module:

Contact
Julia Elspaß

Research Assistant

Doctoral Candidate

+49 611 7102 1492
julia.elspass@ebs.edu