Distribution Channels and Dealership Management
Prof. Dr. Sven Henkel
You will gain knowledge about the current multidimensional challenges within the distribution and sales systems of the automotive industry, ranging from aspects such as customer-driven sales management to dialogue marketing.
In essence, the module provides managerial insights on multi-channel distribution. A deep understanding of traditional and modern channels with their running systems and organizational structures will be acquired. Moreover, you will learn about the current challenges of vertical marketing systems and the different structures of international distribution systems.