Headergrafik - Programm-Module

Distribution Channels and Dealership Management

Term: Spring Term

Module Owner:
Prof. Dr. Sven Henkel

This module focuses on distribution and sales management as the key touch point between automotive OEMs and their customers. Aside from being related to the Creating Operational Excellence module as well as the Business Process Management course, dealerships are the automotive industry’s central interface to its customers. Thereby, issues taught in Brand Management,and Consumer Behaviour arestrongly related.

Included in:

Courses within this programme module: