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Headergrafik - Programm-Module

Customer Relationship Management

Term: Spring Term

Module Owner:
Prof. Dr. Franziska Krause

This module is concerned with the evolution and recent development in CRM (Customer Relationship Management) strategy, concepts, and digital marketing instruments. The module hence looks at the IT and data management platforms that are involved when managing profitable customer segments or acquiring new ones.

Included in:

Courses within this programme module:

  • Customer Relationship Management
Judith Büser
Programme Director Master Programmes
+49 611 7102 1762