Headergrafik - Programm-Module

Automotive Field Study

Term: Fall Term
ECTS: 6

Module Owner:
Prof. Dr. Sven Henkel

This module provides basic insights into different tools and methodologies of strategy consultantswith a strong focus on automotive topics, mobility services and marketing strategies. Students will not only learn state-of-the art analytical tools in the area of strategyassessment and development, but also apply them in an interactive, real-life project and present their results to the managementcommittee of the client organisation.


Included in:


Courses within this programme module: