Automotive Field Study
Term:
Fall Term
ECTS:
6
Module Owner:
Prof. Dr. Sven Henkel
This module provides basic insights into different tools and methodologies of strategy consultantswith a strong focus on automotive topics, mobility services and marketing strategies. Students will not only learn state-of-the art analytical tools in the area of strategyassessment and development, but also apply them in an interactive, real-life project and present their results to the managementcommittee of the client organisation.
Included in:
Courses within this programme module:
- Automotive Field Study - Prof. Dr. Sven Henkel - Sebastian Timmer, M.Sc.