EBS Universität is committed to educating students to become responsible leaders in both business and legal professions. Responsible leadership begins with an awareness of one’s own privilege and the recognition that it does not represent a universal norm. As members of a small and privileged segment of society, it is easy to lose sight of the vastly different realities faced by millions who live under far more difficult circumstances. Sound judgement must therefore be grounded in an understanding of their lived experiences that are shaped by scarcity, both social and environmental.
The EBS Center of Ethics fosters interdisciplinary exchange and practical ethical engagement through partnerships with local communities. We offer Service Learning (SL) opportunities that bridge theoretical principles and socially relevant action, enabling mutual learning and research. SL connects individual experience with structural analysis and concrete assistance with systemic reflection. This approach deepens learning, cultivates critical thinking, and promotes social responsibility.
We believe that social engagement should stand alongside academic excellence and professional training as a core pillar of responsible leadership. That is why we encourage students to engage from their first semester onwards. Our mandatory SL course in the fifth semester builds on this early commitment, fostering long-term involvement and deeper insight. Social responsibility, in this way, becomes a sustained learning journey not a one-off intervention.
We maintain a robust and strong network with international and local organizations that address the immediate social, environmental and economic issues on the ground in the context of the Sustainable Development Goals. Follow us on our social media platforms to learn more about our Service Learning programs, and feel free to reach out with any questions.

Dr. Marcus Kreikebaum
Lecturer of ethics and service learning
About us
Vision and mission
We want to enable our stakeholders to get related to each other respectfully in order to campaign for more equitably, equal opportunities and a sustainable future by means of long-term projects. We educate our students to become socially, culturally and politically committed entrepreneurs by teaching them the attitude and capabilities to serve the general interest and to lead and act accordingly.
Focus areas
We offer our students practical training in ethics (Service Learning) which develops their cognitive, linguistic, social and intercultural competencies in many dimensions. This includes both Community Service Learning (Do it!) and professional Service Learning (individual/Educare projects.
- Socio-Cultural Impact/Service Learning
- Community Outreach Programmes
- Principles for Responsible Management Education (PRME)
- Goldene Lilie – awarding companies for their social commitment
- Business Ethics Roundtable
- Charitable Do it!- and Educare projects
- Tables and food pantries within Do it!-Service-Learning
- Events
Publications
- Kreikebaum, Hartmut and Marcus (2017). Finanzkrise: Kehrtwende zur Zukunft. Ursachen - Folgen - Lösungsansätze. Versus Verlag (CH) und Nomos Verlag (D), 112 S.
- Kreikebaum, Hartmut and Marcus (2016). Service Learning in der betriebswirtschaftlichen Ausbildung als Trainingsfeld für werteorientiertes Verhalten (GVV) und ethische Konfliktbewältigung. In: Antes, R. , Müller, M., Siebenhühner, B.: Umweltmanagement im Nachhaltigkeits- und Verhaltenskontext: Festschrift für Ulrich Zabel. Metropolis-Verlag 2016, S. 225 - 236.
- Kreikebaum, Hartmut and Marcus (2012): Service Learning als Herausforderung an die betriebswirtschaftliche Ausbildung. In: Hahn, Rüdiger et al. (Hrsg). Die gesellschaftliche Verantwortung des Unternehmens. Stuttgart: Schäffer-Poeschel Verlag, S. 427-437.
- Kreikebaum, Marcus (2011). Die Erfahrung macht den Sprung. Service Learning eröffnet neue Perspektiven in der Ausbildung sozialer Verantwortung. Zeitschrift für Wirtschafts- und Unternehmensethik (zfwu). Sonderband Ethics Education, S. 155-172.
- Kreikebaum, Hartmut and Marcus (2010). Verantwortung lernen. Service Learning an deutschen Hochschulen. In: Klein, Simone et al. CSR als Bildungsaufgabe in Schule, Universität und Weiterbildung, Wiesbaden: VS Verlag für Ssozialwissenschaften, S. 67-77.
- Kreikebaum; Marcus (2009). Ansätze des Service Learning. In: Miller, Jörg et.al. Raus aus dem Elfenbeinturm. Entwicklungen im Service Learning und bürgeschaftlichem Engagement an deutschen Hochschulen. Weinheim: Beltz Verlag, S.40-47.
Education
The Siemens Product Innovation Lab offers courses in the following fields of study:
The Team

Marcus Kreikebaum
Lecturer of ethics and service learning
View profile +49 6723 9168 424 marcus.kreikebaum@ebs.edu