Campus Schloss of EBS Universität with a view of the teaching buildings

Marketing & Sales

Through the integrative treatment of Marketing & Sales as well as close coordination with business practice, we offer all interested parties, whether students, managers or other stakeholders, a broad spectrum in teaching, research and further education. We promote a holistic understanding and market-oriented thinking as well as leadership skills to solve challenges and to take on specialist and managerial tasks in industrial, commercial and service companies.

Guidelines for Thesis Proposals

In the following, interested students will find more information on how to design a proposal for a bachelor’s or master’s thesis at the Chair of Strategic Marketing:

Focus areas

We offer an academic qualification for the performance of management functions within the Marketing and Sales group. For this purpose, we impart the necessary skills to solve business problems in an international context from a practical and a scientific perspective.

Our teaching concept combines theoretical knowledge with a problem and case-related content from business practice. We divide the teaching and research focus of the Marketing & Sales Group into functional and industry-specific aspects.

Functional expertise areas:

  • Strategic Marketing
  • Distribution Systems
  • Buyer Behaviour
  • Customer & Brand Experience

Industry-specific expertise areas:

  • Automotive
  • Trade
  • HealthCare
  • Pharma

Team

Office Management

Claudia Stolle-Gallmann
Claudia Stolle-Gallmann

Office Management


Beate Wenzl
Beate Wenzl

Office Management



Professors

Sven Henkel
Prof. Dr. Sven Henkel

Vice President Corporate Relations

Seniorprofessor for Marketing

Executive Director Insight Mobility Institute


Franziska Metz
Prof. Dr. Franziska Krause

Assistant Professor of Customer & Brand Experience



Roland Mattmüller
Prof. Dr. Roland Mattmüller

Professor of Strategic Marketing

Head of Marketing & Sales Group, Head of Council Executive School

Group Speaker Marketing & Sales



Ralph Tunder
Prof. Dr. Ralph Tunder

Head of Health Care Management Institute



Honorary Professors

Max Mustermann
Prof. Dr. H. Dieter Dahlhoff

Honorary Professor of Automotive Management


Max Mustermann
Prof. Dr. iur. Dr. med. Alexander P. F. Ehlers

Honorary Professor of Medical Law and Health Care Systems

External Lecturer

Lawyer and Medical Practitioner



Max Mustermann
Prof. Dr. Kjell Gruner

Honorary Professor of Automotive Business Studies



Max Mustermann
Prof. Dr. Alexander Pohl

Adjunct Professor of Technology Marketing & Pricing



Portrait_Dieter_Schacher
Prof. Dr. Dieter Schacher

Honorary Professor of Organizational Studies and IT

External Lecturer



Research Assistants

Vivienne Dierkes
Vivienne Dierkes, M.A.

Research Assistant

Doctoral Candidate


Julia Elspaß
Julia Elspaß, M.Sc.

Research Assistant

Doctoral Candidate



Schahrzad Natascha Graffe
Schahrzad Natascha Graffe, M.Sc.

Research Assistant

Doctoral Candidate



Janina Krick
Janina Krick, M.Sc.

Research Assistant

Doctoral Candidate



Julia Matheis
Julia Matheis, M.A.

Research Assistant



Max Mustermann
Pavel Vitis, M.Sc.

Research Assistant

Doctoral Candidate



Anne-Sophie Riegger
Anne-Sophie Riegger, M.Sc.

Research Assistant

Doctoral Candidate



Linda Rinke
Linda Rinke, M.Sc.

Research Assistant

Doctoral Candidate



Christian Segiet
Christian Segiet, M.Sc.

Research Assistant

Doctoral Candidate



Sebastian Timmer
Sebastian Timmer, M.Sc.

Research Assistant

Doctoral Candidate



External Lecturers

Max Mustermann
Dr. Jochen Basting

External Lecturer


Max Mustermann
Dr. Ronja Basting

External Lecturer



Max Mustermann
Dr. Tim Bendig

External Lecturer



Max Mustermann
Dr. Thomas P. J. Feinen

External Lecturer




Max Mustermann
Stephan Liebler, MSc

External Lecturer



Max Mustermann
Prof. Dr. Tobias Schäfers

External Lecturer



Max Mustermann
Dr. Felix Zöllner

External Lecturer


Contact
Roland Mattmüller

Professor of Strategic Marketing

Head of Marketing & Sales Group, Head of Council Executive School

Group Speaker Marketing & Sales

+49 611 7102 1481
roland.mattmueller@ebs.edu