Marketing & Sales
Through the integrative treatment of Marketing & Sales as well as close coordination with business practice, we offer all interested parties, whether students, managers or other stakeholders, a broad spectrum in teaching, research and further education. We promote a holistic understanding and market-oriented thinking as well as leadership skills to solve challenges and to take on specialist and managerial tasks in industrial, commercial and service companies.
Guidelines for Thesis Proposals
In the following, interested students will find more information on how to design a proposal for a bachelor’s or master’s thesis at the Chair of Strategic Marketing: