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The Marketing & Sales Group

Through the integrative treatment of Marketing & Sales and close coordination with business practice, we offer all interested parties, whether students, managers or other stakeholders, a broad spectrum in teaching, research and further education. 

Guidelines for Thesis Proposals

In the following, interested students will find more information on how to design a proposal for a bachelor’s or master’s thesis at the Chair of Strategic Marketing:

WiWi-Talents Programme

The WiWi-Talents Programme awards career-promoting chairs that provide special support to their trainees, thus countering specialists and managers’ shortages. The Chair of Strategic Marketing under the direction of Prof. Dr. Roland Mattmüller was awarded the WiWi seal.

Further information about WiWi-Talents Programme

Prof. Dr. Roland Mattmüller

Professor of strategic marketing

Focus areas

We offer an academic qualification for the performance of management functions within the Marketing and Sales Group. For this purpose, we impart the necessary skills to solve business problems in an international context from a practical and a scientific perspective.

 

Our teaching concept combines theoretical knowledge with a problem and case-related content from business practice. We divide the teaching and research focus of the Marketing & Sales Group into functional and industry-specific aspects.


  • Strategic Marketing
  • Distribution Systems
  • Buyer Behaviour
  • Customer & Brand Experience


  • Automotive
  • Trade
  • HealthCare
  • Pharma

Our Team

Secretary's office

Beate Wenzl

Office Management

+49 611 7102 1488 beate.wenzl@ebs.edu
Professors

Sven Henkel

Senior professor for marketing

View profile +49 611 7102 2070 sven.henkel@ebs.edu

Christine Eckert

Professor for quantitative marketing

View profile +49 611 7102 1482 christine.eckert@ebs.edu

Roland Mattmüller

Professor of strategic marketing

View profile +49 611 7102 1488 roland.mattmueller@ebs.edu

Ralph Tunder

Professor for health care marketing

View profile +49 611 7102 1872 ralph.tunder@ebs.edu

Franziska Krause

Assistant professor of marketing & customer insight

View profile +49 611 7102 2072 franziska.krause@ebs.edu

Alexander Ehlers

Honorary professor for medical law and health care systems

View profile

Learn more about research at EBS Business School

Contact

Your requests

Do you have a general request for us?

Do not hesitate to send us a message via the general contact form.


Do you have questions about studying at EBS?

Please use our study counseling form.

 

Do you have questions about our executive education programmes?

Feel free to contact the EBS Executive School team.

Contact to our schools


Rheingaustraße 1
65375 Oestrich-Winkel
Germany
+49 611 7102 00 info@ebs.edu Anfahrt planen


Gustav-Stresemann-Ring 3
65189 Wiesbaden
Germany
+49 611 7102 00 info@ebs.edu Anfahrt planen


Hauptstraße 31
65375 Oestrich-Winkel
Germany
+49611710200 info.es@ebs.edu Anfahrt planen

Order information material

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Order free information material about our study programmes and find out more about:

  • Content of studies
  • Admission requirements
  • Tuition fees
  • Funding opportunities