Through the integrative treatment of Marketing & Sales and close coordination with business practice, we offer all interested parties, whether students, managers or other stakeholders, a broad spectrum in teaching, research and further education.
Guidelines for Thesis Proposals
In the following, interested students will find more information on how to design a proposal for a bachelor’s or master’s thesis at the Chair of Strategic Marketing:
- Guidelines for Bachelor Thesis Proposal at the Chair of Strategic Marketing
- Guidelines for Master Thesis Proposal at the Chair of Strategic Marketing
The WiWi-Talents Programme awards career-promoting chairs that provide special support to their trainees, thus countering specialists and managers’ shortages. The Chair of Strategic Marketing under the direction of Prof. Dr. Roland Mattmüller was awarded the WiWi seal.
Prof. Dr. Roland Mattmüller
Professor of strategic marketing
We offer an academic qualification for the performance of management functions within the Marketing and Sales Group. For this purpose, we impart the necessary skills to solve business problems in an international context from a practical and a scientific perspective.
Our teaching concept combines theoretical knowledge with a problem and case-related content from business practice. We divide the teaching and research focus of the Marketing & Sales Group into functional and industry-specific aspects.
- Strategic Marketing
- Distribution Systems
- Buyer Behaviour
- Customer & Brand Experience
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