The Marketing & Sales Group

Through the integrative treatment of Marketing & Sales and close coordination with business practice, we offer all interested parties, whether students, managers or other stakeholders, a broad spectrum in teaching, research and further education. 

Guidelines for Thesis Proposals

In the following, interested students will find more information on how to design a proposal for a bachelor’s or master’s thesis at the Chair of Strategic Marketing:

WiWi-Talents Programme

The WiWi-Talents Programme awards career-promoting chairs that provide special support to their trainees, thus countering specialists and managers’ shortages. The Chair of Strategic Marketing under the direction of Prof. Dr. Roland Mattmüller was awarded the WiWi seal.

Further information about WiWi-Talents Programme

Prof. Dr. Roland Mattmüller

Professor of strategic marketing

Focus areas

We offer an academic qualification for the performance of management functions within the Marketing and Sales Group. For this purpose, we impart the necessary skills to solve business problems in an international context from a practical and a scientific perspective.


Our teaching concept combines theoretical knowledge with a problem and case-related content from business practice. We divide the teaching and research focus of the Marketing & Sales Group into functional and industry-specific aspects.

  • Strategic Marketing
  • Distribution Systems
  • Buyer Behaviour
  • Customer & Brand Experience

  • Automotive
  • Trade
  • HealthCare
  • Pharma

Our Team

Secretary's office

Beate Wenzl

Office Management

+49 611 7102 1488

Sven Henkel

Senior professor for marketing

View profile +49 611 7102 2070

Christine Eckert

Professor for quantitative marketing

View profile +49 611 7102 1482

Roland Mattmüller

Professor of strategic marketing

View profile +49 611 7102 1488

Ralph Tunder

Professor for health care marketing

View profile +49 611 7102 1872

Franziska Krause

Professor of Marketing & Customer Insight

View profile +49 611 7102 2072

Alexander Ehlers

Honorary professor for medical law and health care systems

View profile

Learn more about research at EBS Business School


Your requests

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Do not hesitate to send us a message via the general contact form.

Do you have questions about studying at EBS?

Please use our study counseling form.


Do you have questions about our executive education programmes?

Feel free to contact the EBS Executive School team via email or via phone.

Contact to our schools

Rheingaustraße 1
65375 Oestrich-Winkel
+49 611 7102 00 Anfahrt planen

Gustav-Stresemann-Ring 3
65189 Wiesbaden
+49 611 7102 00 Anfahrt planen

Hauptstraße 31
65375 Oestrich-Winkel
+49611710200 Anfahrt planen

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  • Content of studies
  • Admission requirements
  • Tuition fees
  • Funding opportunities