Conducting research in the field of customer experience management and lecturer in consumer behavior, born 1992 in the hanseatic city of Lübeck. Bachelor and Master studies in business administration at the University of Münster. Master studies with major in marketing & sales and minor in economics. During studies, several assignments at Henkel, Ferrero and Miele. International work experience at Henkel Consumer Goods Inc. in the USA.
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Areas of Research
- Brand Management
- Innovation Management
- Customer Experience Management
- Augmented Reality