Profile
Prof. Dr. Roland Mattmüller
Professor of Strategic Marketing
Head of Marketing Department
Director Market Management Institute (MMI)
Head of
Modules
- Strategic Marketing & Sales // Brand Management and -Communication
- Strategic Marketing & Sales // Market Intelligence
- Strategic Marketing & Sales // Sales- and Omnichannel-Management
- Strategic Marketing Business Game
Master in Business Administration (MBA)
Courses
- Brandmanagement
- Communication
- L'Oréal Brand Storm
- Omnichannel- and Distribution-Management
- Sales- and Key-Account Managemet
Master in Business Administration (MBA)
