Profile
Prof. Dr. Roland Mattmüller
Professorship for Strategic Marketing
Head of Marketing Department
Director Market Management Institute (MMI)
Head of
Modules
Bachelor in Business Studies
- Strategic Marketing & Sales // Brand Management and -Communication
- Strategic Marketing & Sales // Market Intelligence
- Strategic Marketing & Sales // Sales- and Omnichannel-Management
Master in Business Administration (MBA)
Master in Business Administration (MBA), Master in Management
Courses
Bachelor in Business Studies
- Brandmanagement
- Communication
- Omnichannel- and Distribution-Management
- Sales- and Key-Account Managemet
Master in Business Administration (MBA)
Master in Management
