Prof. Dr. Roland Mattmüller, born in 1961, studied Business Administration with focus on Marketing, Finance and Banking as well as on Law at the University of Augsburg from 1982 to 1986. In 1990 he finished his Doctoral Studies and in 1996 his Habilitation. During October 1992 and March 1995 he lectured as a Professor for Marketing at the TU Munich-Weihenstephan and from April to September 1995 he represented the Chair of Business Administration, especially of Marketing, at the Ernst-Moritz-Arndt-University in Greifswald.
Since 01.10.1995 he has been Head of the Chair of Strategic Marketing at the EBS Universität für Wirtschaft und Recht i.Gr., EBS Business School, and since 1996 Board Member of the IMMF (Institute for Marketing-Management and -Research e.V.). He is Professor for Marketing at the Sino-German College at the Tongji-University in Shanghai and Member of different Jurys and Associations. Furthermore Prof. Dr. Mattmüller conducts diverse Educational and Training Projects and acts as Speaker and Consultant for numerous Companies and Organizations at home and abroad.
Areas of Research
- Process-Oriented Marketing
- Business Field Strategies
- Retail Marketing
- Ingredient Branding
- Services Marketing
- Professional Education and Training