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Profile

Julia Pitz

Doctoral candidate and lecturer in consumer behavior, born 1993 in Trier. Bachelor and Master studies in business administration at EBS Universität für Wirtschaft und Recht. Master studies with major in marketing. Practical experience through internships, among others at myTaxi, L’Oréal and Cartier. International experience gained by two semesters abroad at Toulouse Business School and Sciences Po Paris.

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Areas of Research

  • Brand Management
  • Digital Brand Experience
  • Digital Customer Brand Engagement