Anna-Katharina Koenen has been a research assistant and doctoral candidate at the Chair of Strategic Marketing since 2015. Before that, she finished her Bachelor of Science and Master of Science degrees at the EBS University. Her research interests lie in the fields of strategic marketing, retail marketing and pharma marketing. Furthermore, Ms. Koenen is in the board of directors of the Institute for Marketing Management and Research (IMMF e.V.), as well as in charge of several lectures at EBS.