Headergrafik - Business School

Chair of Strategic Marketing

Roland Mattmüller

Prof. Dr. Roland Mattmüller holds the Chair for Strategic Marketing.

His major fields of research are Strategic Marketing, Retail and Service Marketing. Besides various activities in the field of international education and executive education, he is a lecturer and consultant for national and international institutions. Furthermore, he is the speaker of the Board of the Institute for Marketing Management and Research at EBS, Professor for Marketing at the Sino-German college at the Tongji University in Shanghai as well as a member of various juries and committees.


  • Process-Oriented Marketing
  • Business Field Strategies
  • Retail Marketing
  • Ingredient Branding
  • Services Marketing
  • Professional Education and Training
+49 611 7102 1481
+49 611 7102 10 1481
Rheingaustraße 1
65375 Oestrich-Winkel


3 March 2020

From February 26 to 28, Prof. Dr. Mattmüller and his team of the Department of Strategic Marketing once again visited together with 30 of their master students exciting companies in the context of the 25th field trip ‘Marketing Consulting Field Study’ (MaEx). This year the field trip took place in February and its destination was Munich.

14 November 2019

Once again, Prof. Dr Mattmüller and his team of the Department of Strategic Marketing together with their master students visited exciting companies in the context of the 24th field trip “Marketing Consulting Field Study (MaEx)”.

20 May 2019

For 27 years, the L’Oréal Brandstorm Business Game brings together ambitious students from all over the world.

Newsarchive Chair of Strategic Marketing To the Newsroom of EBS Universität