Headergrafik - Business School

Chair of Strategic Marketing

Roland Mattmüller

Prof. Dr. Roland Mattmüller holds the Chair for Strategic Marketing.

His major fields of research are Strategic Marketing, Retail and Service Marketing. Besides various activities in the field of international education and executive education, he is a lecturer and consultant for national and international institutions. Furthermore, he is the speaker of the Board of the Institute for Marketing Management and Research at EBS, Professor for Marketing at the Sino-German college at the Tongji University in Shanghai as well as a member of various juries and committees.

Focus

  • Process-Oriented Marketing
  • Business Field Strategies
  • Retail Marketing
  • Ingredient Branding
  • Services Marketing
  • Professional Education and Training
Contact
+49 611 7102 1481
+49 611 7102 10 1481
roland.mattmüller@ebs.edu
Rheingaustraße 1
65375 Oestrich-Winkel
News
2017-12-04

The first joint workshop with the innovative market leader for the improvement of drinking water BRITA, the new cooperation partner of the chair, took place on September 20, 2017.

2017-07-03

How do you wow a group of young men aged 18 to 25 with hygiene products? Three EBS students had the bright idea: with the catchphrase “Pimp my Sex Life”, they developed a range of intimate hygiene products for men, including an intimate hygiene foam, which can double up as shaving foam, and an intimate aftershave with a stimulating aroma and taste. Thanks to this idea, the team “The Best of Us” marched effortlessly through both national and European finals, landing directly at the international finals of the Marketing Challenge.

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Job offers
2017-10-18
Wissenschaftlicher Mitarbeiter (w/m) in Verbindung mit einer Promotion

Zur Verstärkung des Lehrstuhls für Strategisches Marketing (Prof. Dr. Roland Mattmüller) suchen wir für den Standort in Oestrich-Winkel ab 1. April 2018 in Teilzeit (50%) einen wissenschaftlicher Mitarbeiter (w/m).

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