Headergrafik - Programm-Module

Product Management & Services Marketing

Term: Fall Term

Module Owner:
Prof. Dr. Roland Mattmüller

After completing the module, you will be capable of developing, planning, and implementing a product and services marketing strategy. Particularly, you will be knowledgeable of the relevant, underlying theories, able to undertake the necessary steps to identify problems, decide on the relevant steps to address inherent uncertainties and obstacles regarding its optimization, and finally empowered to undertake the necessary steps to implement their findings in a marketing management context.

Included in:

Courses within this programme module:

Julia Matheis

Research Assistant

Doctoral Candidate

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