Marketing // Brand Management and -Communication
Prof. Dr. Roland Mattmüller
The module “Brand Management and -Communication” has the objective of providing a detailed overview of two very important fields in the area of marketing, namely Brand Management and Communication. The module embeds these topics into an economical context.
The course “Brandmanagement” requires students to identify a white spot in the market, develop an innovative product and prepare a business plan including an appropriate marketing procedure for the product launch.
The course “Communication” aims at providing students with necessary concepts and frameworks in regard to communicational tools that companies can make use of when getting in touch with their customers.