Headergrafik - Programm-Module

Marketing // Brand Management and -Communication

Term: Spring Term

Module Owner:
Prof. Dr. Roland Mattmüller

The module “Brand Management and -Communication” has the objective of providing a detailed overview of two very important fields in the area of marketing, namely Brand Management and Communication. The module embeds these topics into an economical context.

The course “Brandmanagement” requires students to identify a white spot in the market, develop an innovative product and prepare a business plan including an appropriate marketing procedure for the product launch.

The course “Communication” aims at providing students with necessary concepts and frameworks in regard to communicational tools that companies can make use of when getting in touch with their customers.

Included in:

Courses within this programme module:

Anita Alami
Programme Director Bachelor Programmes
+49 611 7102 1766