Digital Marketing Basics
Term:
Fall Term
ECTS:
6
Module Owner:
Prof. Dr. Franziska Krause
This module teaches the most important theories and principles on how to implement strong brands through communication by taking into consideration the relevant target groups and markets and communication conditions.
Included in:
Courses within this programme module:
- Digital Marketing Basics - Dr. Julia Reinelt
- Applied E-Commerce - Henny Holz
