Professor Dr Franziska Krause is Assistant Professor for Customer and Brand Experience at EBS Universität. She joined EBS Business School in 2018 and currently teaches undergraduate and graduate courses on Consumer Behavior, Market Research, and Research Methods.
Professor Dr Franziska Krause has received her Doctoral Degree from Vienna University of Business and Economics (WU Wien) at the Institute for Entrepreneurship and Innovation. She received recognition for her dissertation with a Stephan Koren Award, and Franziska Krause has been awarded as Young Researcher of the Year 2018 by the Marketing Associations of Germany (BVM), Austria (VMÖ), and Switzerland (SWISS INSIGHTS).
The main foci of Professor Dr Franziska Krause’s research activities are digital customer experience, consumer learning, new technologies, and customisation. Beyond this, and more generally, she is interested in marketing, behavioural economics, and psychology and prefers working empirically. She completed numerous research stays at well-known universities, such as the University of St. Gallen (HSG), the University of Wisconsin (Madison), the Massachusetts Institute of Technology (MIT), and the University of South Florida (Tampa).