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Executive Education in AI-Driven Strategy for Digital Transformation
Data and AI-driven Strategy and Processes
How does artificial intelligence actually work? What about the Internet of Things and big data? And what role do you play once machines and systems start thinking and making decisions on their own? The answer: you're still the one setting the sails.
Registration
- German
- face-to-face / online
- 6 ECTS
- 3 , 600 €
- Next start: 21.09.2027
- 4 Präsenztage & 3x Online
- Campus Rheingau
Putting artificial intelligence to sharp, strategic use
Until recently, many organisations were navigating by sight. But real progress demands foresight. On our certificate programme, you will learn how to approach artificial intelligence and big data strategically, today's most valuable raw materials for innovation, and how to turn increasingly sophisticated processes into genuine value for yourself and your organisation.
The concept in detail
From tradition to transformation.
The only constant in day-to-day business is change. On our certificate programme, you will learn how to approach artificial intelligence and big data strategically, which are today's most valuable raw materials for innovation. We will also show you how to put increasingly sophisticated processes to work for yourself and your organisation. You will come to understand the key approaches to using data through machine learning, and learn how to formulate and compare practical use cases.
Working in the future, today.
We must constantly expect change. What was cutting-edge yesterday may go unnoticed today and be forgotten entirely by tomorrow. Transformation has always been the hallmark of successful companies. That remains true today, it simply looks different now. AI and data are the true drivers of our time. And your time is now.
What matters to us.
At EBS, we shape leaders. That is why we place great emphasis on the direct transfer of knowledge. We achieve this through guided “real-life cases”, concrete, practice-based scenarios closely aligned with the programme, and through forward-looking interaction that keeps the wider world in view. We simply call it "thinking further."
Your Prospects
As a certified "Expert Data and AI-driven Strategy and Processes (EBS)", you open the door to decisive career prospects. In greater demand than ever, you will impress those around you with well-founded answers to digital transformation, AI, big data and the world of work 4.0.
Learning from the best
- Prof. Dr. Tobias Gutmann completed his doctorate at the Dr Ing. h.c. F. Porsche AG Chair of Strategic Management and Digital Entrepreneurship at HHL Leipzig Graduate School of Management, and holds further degrees in electrical and information engineering as well as international management. With around ten years of professional experience in the corporate world, Prof. Dr Gutmann brings deep insight into business development, strategy, innovation management and corporate venturing.
- Dr.-Ing. Robert Jenke is Managing Director of Jenke Institut GmbH, a boutique consultancy specialising in digital process design and the strategic deployment of artificial intelligence in business. He completed his doctorate at the Technical University of Munich in 2015 and has since gathered wide-ranging experience through consulting projects, as a professor of business informatics, and as an expert adviser to the European Commission.
Academic Director
Prof. Dr. Tobias Gutmann
Associate Professor for Technology and Innovation Management
What you ideally bring
You aim to implement data-driven decisions, to understand the principles of analytics, and to acquire the knowledge and communication skills required to lead data analysts.
You are entrusted with analytical tasks and need to translate data into concrete proposals for value creation.
Basic requirements
- At least one year of professional experience
- A professional affinity for the subject
Programme Structure
An overview of the content covered on the "Data and AI-Driven Strategy and Processes (EBS)" certificate programme.
The programme runs for a total of four days, including two online lectures of 180 minutes each. Participant numbers are limited to 30.
Module 1
Digitalisation Strategies (Days 1 and 2)
- Process modelling, analysis & automation
- Machine learning methods
- Data structuring & collection
- Model development & evaluation
- Case Study
Module 2
Applying Artificial Intelligence (Days 3 and 4)
- The importance of information flow
- Process mining and simulation
- KPIs and dashboards - use case
Luca Werger, Assistant to the CEO, Schwarz Digits
Digital transformation isn't simply a technical project you launch on a whim. It's a methodical management process. Anyone who understands this process and can guide it strategically stands out clearly from the competition.
Recognised by the Financial Times
The Financial Times has ranked the leading providers of executive education for 2026. EBS Universität's Executive School achieved an outstanding position nationally among open programmes. Among the criteria in which the Executive School particularly excelled were graduate satisfaction, programme design and faculty. The Financial Times Ranking confirms the excellence of the Executive School's programmes and underlines our commitment to enabling successful careers through further education.
An Overview
Start date: 22 September 2026
On-campus:
29 September to 2 October 2026
Online:
22 September 2026
6 October 2026
19 October
Fees
The tuition fee is €3,600. This service is exempt from VAT pursuant to Section 4 No. 21 a) bb) of the German VAT Act (UStG).
ECTS Credits and Recognition Towards the Master's Programme
The "Data and AI-driven Strategy and Processes" certificate programme carries 6 ECTS credits, which can be credited towards the Master in Business (M.A.) with a specialisation in Digital Transformation.
Our partner
On 1 April 2019, Siemens established the new business unit Siemens Advanta, headquartered in Munich, Germany. The unit was created to unlock its customers' digital future and to guide them through their individual digitalisation journey from start to finish. Siemens Advanta is a strategic adviser and proven implementation partner in digital transformation and industrial IoT, with a global network of more than 8,000 employees across 19 countries and 89 locations. Highly qualified and experienced experts offer services spanning consulting, design and prototyping through to solution delivery, implementation and operations, all from a single source.
Relevant for you
I will be happy to help you
Ingrid Petri
Programme Manager