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Digitales Marketing- und Produktmanagement
Digital Product Management & Digital Marketing
The days of analogue are over. The future is smart. Are you? Digital transformation is turning everything upside down. Seize the moment: with our certification programme, you’ll become a digital transformer who sets the direction yourself.
Registration
- German
- face-to-face / online
- 6 ECTS
- 3 , 600 €
- Next start: 12.08.2027
- 4 On-Campus Days & 2 Online Sessions (180 minutes each)
- Campus Rheingau
Become a Game Changer in Digital Transformation with Us
The rules of entire markets and industries are changing as a result of digitalisation. In this executive education programme, we focus in particular on the development of innovative digital products and their subsequent digital marketing.
Learn how new products can be developed systematically in a disruptive environment. We enable you to navigate disruption and innovation within your own organisation and drive digital product development in a targeted and effective way. You will gain access to the key digital marketing tools and analytical methods required to succeed.
Through current case studies, you will receive valuable insights to develop your own online marketing strategy and implement it across different channels using innovative sales and marketing tools.
Concept in detail
Insights with Remarkable Perspectives
Move quickly, but do not lose sight of the bigger picture. Being the first to act matters, but perseverance and the right expertise are what truly make the difference. In our part-time certificate programme Digital Product Management & Digital Marketing, you will learn what will matter in the future. The practice-oriented lectures focus on providing you with the relevant methods and tools to turn your ideas into reality and successfully position them in the market through digital marketing.
We Manage Your Future in Management
At EBS Universität, we always take a business perspective and place academic content within the context of real-world business challenges and the professional environments of our participants.
Our goal is not only to transfer knowledge, but to empower you as an **Expert Digital Product Management & Digital Marketing** to act with confidence – both personally and professionally – in your working environment and to apply your newly acquired skills in practice. This is what makes the certificate programme a true EBS offering in line with our claim: **“Empowering you to shape the future.”**
What Matters to Us
At EBS Universität, we develop future leaders. That is why we place great emphasis on direct knowledge transfer. We achieve this through guided real-life cases: practical examples closely aligned with the programme content – as well as through forward-looking interaction and exchange among participants, with a focus on the world around us and the opportunities ahead. Our aim is to provide you with the best possible perspectives for the future.
Your Opportunities After Graduation
As an “Expert Digital Product Management & Digital Marketing (EBS)”, we empower you to take on the role of a product manager, consultant or entrepreneur – enabling you not only to consider the business potential of your idea, but also to define the right product architecture and plan for scalability from an early stage of development.
Recognised by the Financial Times
The Financial Times has ranked the leading providers of executive education for 2026. EBS Universität's Executive School achieved an outstanding position nationally among open programmes. Among the criteria in which the Executive School particularly excelled were graduate satisfaction, programme design and faculty. The Financial Times Ranking confirms the excellence of the Executive School's programmes and underlines our commitment to enabling successful careers through further education.
Your Ideal Profile
The certificate programme is aimed at both existing and new product managers, marketing and sales specialists, and anyone working in the digital sector who wishes to apply a range of modern practices to the development of their products and teams.
Key requirements
- At least one year of professional experience
- A professional interest in and affinity for the subject area
An investment that pays off
The programme fee amounts to 3,600 euros.
In accordance with Section 4 No. 21(a)(bb) of the German Value Added Tax Act (UStG), these services are exempt from VAT.
Milena Jäckel, EBS alumna and entrepreneur
My motivation often comes from the desire to optimise things. Whenever I see something – whether it is a product, a service or something else – I find myself thinking: “This could be improved. It could be more appealing, more functional, more intelligent and more effective.”
These experts know exactly what they are talking about.
- Prof. Dr Christoph Fuchs
Expert in Digital Transformation and Senior Principal for Product Lifecycle Management at Siemens - Prof. Dr Tobias Gutmann
Co-Director of the Institute for Technology, Innovation and Customer Centricity; Professor of Technology and Innovation Management and Strategy Consulting - Prof. Dr Sven Henkel
Senior Professor of Marketing and holder of the Chair of Buyer Behaviour and Sales at EBS Business School - Uwe Splettstößer
Principal Key Expert Consultant for Business Innovation at Siemens Advanta
Academic Directors
Prof. Dr. Tobias Gutmann
Associate Professor for Technology and Innovation Management
Four days, two online lectures, up to 30 participants.
An overview of the content of the “Digital Product Management & Digital Marketing” certificate programme.
The total duration is four days – plus two online lectures, each lasting 180 minutes.
Module 1 (Day 1)
Product architecture aligned with customer value
- Understanding disruption
- Identifying and prioritising customer requirements
- Product strategy and the relationship between technical product features, customer requirements and customer value
Module 1 (Day 2)
Value propositions of digital products
- Launching digital products and services
- Pricing strategies with practical exercise on quantification
- Simulation of the benefits of value-based pricing (BizMo Game)
- Case study
Module 2 (Day 3)
Digital Marketing Methods
- Big Data and Smart Data
- Gamification
- Content marketing
- Social media marketing
- Social Customer Relationship Management (Social CRM)
- Geo-targeting
- Cross-channel and trans-channel marketing
Module 2 (Day 4)
Social Media
- Transmedia trends: writing web content
- Practical workshop cases
- How to build a character
- The three-act model
- Publishing stories
- Story building for social media
Good to know
Appointments: Management for your calendar
Start Date: 13 August 2026
On-Campus Sessions
- 13 August 2026
- 14 August 2026
- 10 September 2026
- 11 September 2026
Online Sessions
- 18 August 2026
- 26 August 2026
ECTS and recognition for Master’s degrees
Participants can earn 6 ECTS credits through the Digital Product Management & Digital Marketing certificate programme. These credits can be transferred towards the Master in Business (M.A.) with a specialisation in Digital Transformation at EBS Universität.
Our Partners
Siemens established Siemens Advanta as a new business unit on 1 April 2019, headquartered in Munich, Germany. The unit was created to unlock the digital future of its customers and support them throughout their individual digital transformation journeys – from start to finish.
As a strategic consulting partner and trusted implementation partner in the fields of digital transformation and the Industrial Internet of Things (IIoT), Siemens Advanta operates a global network of more than 8,000 employees across 19 countries and 89 locations. Its highly qualified and experienced experts provide end-to-end services ranging from consulting and design & prototyping to solution implementation and operations – all from a single source.
Relevant for you
I will be happy to help you
Ingrid Petri
Programme Manager