Executive Education in AI-Driven Strategy for Digital Transformation
Data and AI-driven Strategy and Processes
How does artificial intelligence actually work? What about the Internet of Things and big data? And what role do you play once machines and systems start thinking and making decisions on their own? The answer: you're still the one setting the sails.
Putting artificial intelligence to sharp, strategic use
Until recently, many organisations were navigating by sight. But real progress demands foresight. On our certificate programme, you will learn how to approach artificial intelligence and big data strategically, today's most valuable raw materials for innovation, and how to turn increasingly sophisticated processes into genuine value for yourself and your organisation.
The concept in detail
From tradition to transformation.
The only constant in day-to-day business is change. On our certificate programme, you will learn how to approach artificial intelligence and big data strategically, which are today's most valuable raw materials for innovation. We will also show you how to put increasingly sophisticated processes to work for yourself and your organisation. You will come to understand the key approaches to using data through machine learning, and learn how to formulate and compare practical use cases.
Working in the future, today.
We must constantly expect change. What was cutting-edge yesterday may go unnoticed today and be forgotten entirely by tomorrow. Transformation has always been the hallmark of successful companies. That remains true today, it simply looks different now. AI and data are the true drivers of our time. And your time is now.
What matters to us.
At EBS, we shape leaders. That is why we place great emphasis on the direct transfer of knowledge. We achieve this through guided “real-life cases”, concrete, practice-based scenarios closely aligned with the programme, and through forward-looking interaction that keeps the wider world in view. We simply call it "thinking further."
As a certified "Expert Data and AI-driven Strategy and Processes (EBS)", you open the door to decisive career prospects. In greater demand than ever, you will impress those around you with well-founded answers to digital transformation, AI, big data and the world of work 4.0.
Target Audience & Requirements
Ideally, You Will Bring
You aim to implement data-driven decisions, to understand the principles of analytics, and to acquire the knowledge and communication skills required to lead data analysts.
You are entrusted with analytical tasks and need to translate data into concrete proposals for value creation.
Basic requirements
At least one year of professional experience
A professional affinity for the subject
Dates & Tuition
An Overview
Fees
The tuition fee is €3,600. This service is exempt from VAT pursuant to Section 4 No. 21 a) bb) of the German VAT Act (UStG).
Our faculty
Learning from the best
Prof. Dr. Tobias Gutmann completed his doctorate at the Dr Ing. h.c. F. Porsche AG Chair of Strategic Management and Digital Entrepreneurship at HHL Leipzig Graduate School of Management, and holds further degrees in electrical and information engineering as well as international management. With around ten years of professional experience in the corporate world, Prof. Dr Gutmann brings deep insight into business development, strategy, innovation management and corporate venturing.
Dr.-Ing. Robert Jenke is Managing Director of Jenke Institut GmbH, a boutique consultancy specialising in digital process design and the strategic deployment of artificial intelligence in business. He completed his doctorate at the Technical University of Munich in 2015 and has since gathered wide-ranging experience through consulting projects, as a professor of business informatics, and as an expert adviser to the European Commission.
Academic Director
Prof. Dr. Tobias Gutmann
Associate Professor for Technology and Innovation Management
An overview of the content covered on the "Data and AI-Driven Strategy and Processes (EBS)" certificate programme.
The programme runs for a total of four days, including two online lectures of 180 minutes each. Participant numbers are limited to 30.
Module 1
Digitalisation Strategies (Days 1 and 2)
Process modelling, analysis & automation
Machine learning methods
Data structuring & collection
Model development & evaluation
Case Study
Module 2
Applying Artificial Intelligence (Days 3 and 4)
The importance of information flow
Process mining and simulation
KPIs and dashboards - use case
Luca Werger, Assistant to the CEO, Schwarz Digits
Digital transformation isn't simply a technical project you launch on a whim. It's a methodical management process. Anyone who understands this process and can guide it strategically stands out clearly from the competition.
Good to know
ECTS and Master's Credit Transferability
The “Data and AI-driven Strategy and Processes” certificate programme awards 6 ECTS credits, which can be recognised towards the Master in Business (M.A.) with a specialisation in Digital Transformation.
Schedule Overview
September 21, 2027 – Online, afternoon
September 28, 2027 – In-person
September 29, 2027 – In-person
September 30, 2027 – In-person
October 1, 2027 – In-person
October 5, 2027 – Online, afternoon
October 13, 2027 – Online, afternoon
Our partner
On 1 April 2019, Siemens established the new business unit Siemens Advanta, headquartered in Munich, Germany. The unit was created to unlock its customers' digital future and to guide them through their individual digitalisation journey from start to finish. Siemens Advanta is a strategic adviser and proven implementation partner in digital transformation and industrial IoT, with a global network of more than 8,000 employees across 19 countries and 89 locations. Highly qualified and experienced experts offer services spanning consulting, design and prototyping through to solution delivery, implementation and operations, all from a single source.
Register now
Would you like to speak with us directly?
For any further questions about the "Data and AI-Driven Strategy and Processes" certificate programme, we would be glad to advise you personally.
Our personalised advice on your professional development
With over 30 certificate and professional development programmes, we help specialists and managers to acquire new knowledge whilst continuing to work, thereby enabling them to prepare as effectively as possible for the constantly changing realities of the world of work. Invest in your personal development.
