Innovation & Entrepreneurship
Prof. Dr. Diane Robers
This module aims to provide students with an overview of innovation and entrepreneurial thinking and acting from both the classical entrepreneur’s and the corporate entrepreneur’s perspective. It provides a deep insight in how to explore and identify market needs and to develop successful new products and services. Utilizing lean startup methods, students will have the chance to create a new solution for a specific opportunity during a two-day workshop with a final pitch event.