Chair of Brand Management
Prof. Dr. Franz-Rudolf Esch is the holder of the chair for brand management.
Managing brands - the central creators of intangible value in a company
Students get an insight into the strategies and measures of a successful brand leadership. They learn how to apply their knowledge with the help of practical examples, case studies and practical work.
On the pulse of research and with high practical relevance
Nothing is more practical than a good theory. By means of our diverse contacts we clearly know about the requirements and challenges in companies. We do research in those areas which are important for companies. Students can benefit from that for their own studies and future career. The research is carried out by the Institute for Brand and Communication Management.
The Chair for Brand Management does research together with the Institute for Brand and Communication Research within clearly defined core competence areas which are highly relevant for the practice. Within these competence areas, we are operating at the international forefront of research.
The core competence areas of the Institute for Brand and Communication Research are:
brand and product management