Shaping the future rather than being driven by it: turning AI into a decisive competitive factor
The path from idea to solution has never been so short – and never so challenging to navigate. Artificial intelligence opens up entirely new possibilities, but also demands new skills from you: you must be able to assess where AI creates added value, what legal boundaries apply, and how to successfully steer projects through this uncertainty.
This programme provides you with the roadmap and the tools to do just that. In six interlinked modules, we guide you from strategic assessment, through prompt-based requirements engineering and the legal framework, right through to autonomous AI agents and software development in dialogue with AI. Theory and practice are seamlessly interwoven, enabling you to apply what you have learnt directly within your organisation.
Digital Transformation and AI Strategy:
Assessing your current position, an introduction to AI and a decision-making framework: When is it worth using AI – and when isn’t it? You will map your organisation on the AI maturity scale and develop a strategic roadmap.
Requirements Engineering in the Age of AI:
From traditional specifications to ‘prompt-based requirements’: How to develop and validate requirements in dialogue with AI, and translate them into robust outcomes.
Legal Framework for AI in Business:
The EU AI Act, copyright, liability, data protection and AI governance – what you need to know to act in a legally compliant and responsible manner.
Agile project management for AI projects:
Why AI projects require different management approaches, and how to successfully manage expectations between hype and reality.
Agentic AI & process automation:
How autonomous AI systems execute processes independently and where human oversight remains essential. Includes a live workshop: you’ll build a fully functional AI agent.
Vibe Coding: Gain initial insights into software development in dialogue with AI:
From prompt to working application. Concluding with a hackathon in which you’ll create your own prototype.
Additionally: Become part of the EBS network and take part in regular events to exchange ideas on artificial intelligence, so you can stay up to date!
Confidence in decision-making rather than gut instinct:
Your decision lies somewhere between hype and reality. After completing this programme, you will be able to evaluate AI projects objectively: you will recognise where AI creates genuine added value and where it merely ties up resources. You will make investment decisions on a sound basis, rather than having to rely solely on external consultants or gut instinct.
Practical expertise rather than superficial knowledge:
You will not only learn to discuss and make decisions about AI, but also to work with it strategically. From formulating precise requirements, through agile project management, to building your own prototypes – you will acquire expertise that you can immediately apply in your day-to-day work.
Legal certainty rather than risk:
You’ll be aware of the key legal pitfalls (from the EU AI Act through data protection to liability issues) and will be able to set up AI projects in a compliant and ethically responsible manner right from the start. Before risks turn into costly problems.
Credibility at all levels:
Whether in discussions with the board, the IT department or the legal team: you’ll communicate on an equal footing, bridge the gap between strategy and implementation, and position yourself as a driving force behind your company’s digital transformation.
At EBS, we support leaders who shape the future rather than merely managing it. That is why we focus on direct knowledge transfer: through real-world case studies, hands-on work with the tools of tomorrow, and discussions with experts who have first-hand experience of AI transformations. This means you won’t leave the course with just theory, but with a toolkit you can put to use straight away.
As a graduate of this programme, you will become a driving force behind the AI transformation in your organisation. You will provide well-founded answers to the pressing questions of the digital future, from setting the strategic direction to concrete implementation.
You will be able to take responsibility for AI initiatives from the initial idea through to a working solution, establish legal and ethical guidelines, and lead teams through the transformation. This will open up a wide range of career opportunities for you: as a manager of AI and digitalisation projects, as an innovation lead, or as a strategic catalyst within your organisation.
The Financial Times has ranked the leading providers of executive education for 2026. EBS Universität's Executive School achieved an outstanding position nationally among open programmes. Among the criteria in which the Executive School particularly excelled were graduate satisfaction, programme design and faculty. The Financial Times Ranking confirms the excellence of the Executive School's programmes and underlines our commitment to enabling successful careers through further education.
The programme is aimed at executives and professionals, such as project and product managers, consultants, innovation managers and digitalisation experts, who are (or will be) actively responsible for or involved in AI projects and who act as a bridge between strategy and implementation. It is also aimed at entrepreneurs and decision-makers who wish to confidently shape the journey from idea to solution themselves.
The programme is also suitable for those interested in a career in management consultancy who have previously worked in business, industry or public administration - perhaps with a view to applying their experience in a consultancy role in future or to pursuing a new career path.
A technical or IT background is not required. All content is presented in a clear and practical manner; the focus is on applicability and practical skills.
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Tuition fees amount to 3,600 euros.
These services are exempt from VAT in accordance with Section 4(21)(a)(bb) of the German Value Added Tax Act (UStG).
Dr. Tawia Odoi
Tawia Odoi is the founder of Dr Odoi Partners and an adviser on AI-driven value creation. He helps companies and investors translate AI initiatives into measurable business value. Previously, he was a member of the executive board at Lidl Digital and Head of Enterprise Sales for Retail & Consumer Goods at Amazon Web Services. Before that, he was responsible for European retail categories at Amazon. He completed his PhD on the success factors of AI transformations, is the author of the management books "KI-Exzellenz" and “KI-Masterclass”, and is a visiting lecturer on AI transformation at the University of St Gallen and the Executive School of EBS University.
Univ.-Prof. Dr. Julia Krönung
Professor Julia Krönung has been Professor of Business Administration, specialising in the design of socio-technical information systems, at the FernUniversität in Hagen since August 2023, where she heads the BiGsI Chair. Her research focuses on the design of socio-technical and AI-based information systems, including digital inclusion, ethics in systems development and user behaviour in the field of e-government.
Dr. André Hollstein
André Hollstein is Head of the Executive Education division and Director of Digital Transformation & Organisational Development at EBS University. He has many years’ experience in business, academia and university teaching. In addition to his work at various universities (including as a professor of business informatics), he has extensive practical and industry experience gained through his long-standing roles at various commercial enterprises (including TÜV Rheinland and Droege & Comp.).
The programme lasts a total of five days – including two online lectures, each lasting 180 minutes, held in two separate sessions. The number of participants is limited.
The following topics are covered in the certificate programme “AI-Driven Development: From Idea to Solution”:
2 days of face-to-face training
Day 1: Digital transformation and AI strategy
Day 2: Requirements Engineering in the Age of AI
2 online lectures in the evening, 180 minutes each
Day 3: Legal framework for AI in business
Day 4: Agile project management for AI projects
2 days of face-to-face teaching
Day 5: Agentic AI & Process Automation: Developing and maintaining autonomous processes with AI
Day 6: Vibe Coding: Gaining initial insights into software development through dialogue with AI
The “Managing Digital Transformation” certificate programme awards 6 ECTS credits, which can be counted towards the Master in Business (M.A.) with a specialisation in Digital Transformation.
Start date: 4 November 2027
Imagine solving complex problems, optimising processes and developing innovative business models with ease – all thanks to a deep understanding of AI.
Our practical content and unique community add-on ensure that you not only benefit in the short term, but also remain at the forefront of technological development in the long term.
Don’t miss the chance to be part of this revolution. Invest in yourself and in the future of your business.
Dr. André Hollstein
Head of EBS Executive School