Digitalisation & AI Strategies
Experience practical continuing education in data, AI and agile transformation, with a direct impact on your career and your organisation.
What are digitalisation and AI strategies?
Digital transformation is far more than the use of new technologies. It stands for profound change that affects companies as a whole: from the way business models are conceived, through the structure of organisations, to the corporate culture that is actually lived. Anyone who wants to stay competitive today has to shape this change actively. Companies that consistently develop their processes, products and strategies digitally create decisive advantages for themselves. They work more efficiently, make data-based decisions and spot new market opportunities faster than their competitors. At the same time, they strengthen their adaptability in an environment that is changing rapidly.
The significance of digital transformation therefore lies not in the technology alone, but in the ability to position organisations for the future. Companies that approach this process strategically establish a lasting position in the market and can respond flexibly to new requirements, customer needs and industry developments.
Your benefits at a glance
- You gain orientation for decisions with far-reaching consequences.
- You get projects into implementation faster and reduce friction.
- You use data and AI responsibly to achieve tangible business impact.
- You establish routines for focus, pace and quality.
- You build a resilient network and benefit from the exchange of experience.
Who these programmes are ideal for
- Managers and project leads who want to prioritise and accelerate results.
- Product, marketing, data, IT and strategy professionals who want to build growth systematically.
- Decision-makers who want to steer AI and digitalisation with clarity.
Ingrid Petri
Programme Manager
Your suitable programme
Choose the format that fits your role and your current level of maturity, from data-driven strategy and agile leadership to digital product management and marketing.
The career catalyst
My studies at the Executive School were a catalyst for me. I was able to put the theory I had learned on digital transformation, digital business models and digital ecosystems directly into practice in my company. During my Bachelor's degree, I was already working at Schwarz Group. At some point, the tasks at work became routine, and I longed for new input. I therefore decided to complete the Master in Business with a focus on 'Digital Transformation' at the Executive School of EBS University.
Digital transformation is not simply a technical project that you just launch. It is a methodical management process. Anyone who understands this process and can guide it strategically stands out clearly from their competitors and colleagues.
For my Master's thesis, I interviewed board members and executives from various companies, as well as within Schwarz Group. Because I engaged with their topics, such as digital business models and digital ecosystems, the door opened for me to a role as an Advisor in the CEO Office. My studies in digital transformation stood out positively in my application. With these skills and this knowledge, I was able to convince in the interview. As an Advisor, I am already involved in international corporate decisions today and can apply my scientifically grounded knowledge in practice.
Luca Werger, Assistant to the CEO, Schwarz Digits
Expertise meets personality
The academic leadership combines practical relevance with scientific excellence:
Dr André Hollstein, as Head of the EBS Executive School, is responsible for executive education and brings his experience as Director of Digital Strategy and Transformation into programme development, ensuring that content is consistently geared towards measurable business benefit.
Prof. Dr Tobias Gutmann is a tenured Associate Professor of Technology and Innovation Management and Co-Head of the Institute for Technology, Innovation and Customer Centricity. He researches and teaches on technology-driven transformations and shows how companies can manage innovation in a structured way.
For you, this means learning-objective-oriented formats with clear practical transfer, up-to-date evidence and tools that can be applied immediately in your day-to-day work.
Prof. Dr. Tobias Gutmann
Associate Professor for Technology and Innovation Management
Dr. André Hollstein
Head of EBS Executive School
Your bespoke corporate programme
Invest purposefully in your most important resource: your employees. We also offer all of our Digital Transformation programmes as exclusive in-house programmes for your specialists and managers.
We tailor the content and focus areas precisely to your corporate culture, your strategic goals and the specific challenges your teams face. In this way, you can strengthen leadership skills and team dynamics across your entire organisation.
Get in touch and we will develop a no-obligation concept for your company.
Frequently asked questions
Can I combine several programmes?
Yes. Many participants start with a foundations or strategy programme and then deepen their knowledge in AI, leadership or product management. You can find information on credit transfer on the individual programme pages.
What payment options do you offer?
For a one-off fee of €100, the Executive School at EBS University allows participants to set up their own individual instalment plan.
Can the training be claimed for tax purposes?
Yes, and depending on the federal state, our programmes can be recognised as educational leave. Please get in touch with us!
What happens in the event of illness?
If you are ill or miss a block in the area of digital transformation, you can make it up in one of the following year's cohorts.
If you cancel the course, the terms and conditions of the Executive School at EBS Universität apply.
How does the registration process work?
Registration takes place via our website, where you will be guided through the registration process step by step.
You will need the following documents:
- CV
- Where applicable, confirmation of cost coverage by your employer in the case of 100% cost coverage or cost sharing
If you have any questions, we will be happy to help.
What is included in the price?
For our digitalisation and AI programmes, the price includes refreshments during breaks, lunch (restaurant visits), course materials and examinations.
What do I need to bring to the lectures?
We provide the course materials online on our learning platform, Canvas. We recommend bringing a laptop or tablet.
We also recommend that you bring your own use cases from your company so that we can work on and discuss them together.
Ready for the next step?
Every development path is individual. Would you like to find out which training will best support you or your team?
We take the time to understand your individual needs and to show you the suitable options, with no obligation.
Ingrid Petri
Programme Manager