Bachelor of Science (B.Sc.)
Campus Rheingau
Forschungsschwerpunkte
- Marketing
- Entrepreneurship
- Innovation
- Consumer Behavior
Curriculum Vitae
Professor Dr. Franziska Krause ist seit 2018 Qualifikationsprofessorin für Customer and Brand Experience an der EBS Business School. Sie unterrichtet im Bachelor- sowie Masterprogramm Kurse zu den Themenfeldern Konsumentenverhalten, Marktforschung und Forschungsmethoden.
Professor Dr. Franziska Krause hat an der Wirtschaftsuniversität Wien am Institut für Entrepreneurship und Innovation promoviert und hat für ihre Dissertation den Stephan Koren Preis erhalten. Im Jahr 2018 wurde sie als Nachwuchsforscherin des Jahres der Marketingvereinigungen in Deutschland (BVM), Österreich (VMÖ) und der Schweiz (SWISS INSIGHTS) im Rahmen des Preises der Deutschen Marktforschung ausgezeichnet.
Publikationen
- KRAUSE, F., GÖRGEN, J., DE BELLIS, E., FRANKE, N., BURGHARTZ, P., KLANNER, I.-M., HÄUBL, G. (2023). One-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization. International Journal of Research in Marketing. doi:10.1016/j.ijresmar.2023.04.002.
- KRAUSE, F., THOMAS, T., ESCH, F.-R. (2020). As if the Product is Already Mine: How Augmented Reality Improves Product Presentation. transfer – Zeitschrift für Kommunikation und Markenmanagement.
- KRICK, J., KRAUSE, F., HENKEL, S. (2022). Nothing Matters but You - Seeing Your Own Face in Advertising. American Marketing Association (AMA) - Annual Conference.
- KRICK, J., KRAUSE, F., HENKEL, S., BISWAS, D. (2022). Endorsed by the Own Face - Confronting Consumers with Their Own Face in Advertising. Association for Consumer Research (ACR).
- SPÖRL-WANG, K., HENKEL, S., KRAUSE, F. (2022). A Meta Analysis of Drivers and Predictors of Social Media Influencer Effectiveness. American marketing Association (AMA) - Annual Conference.
- ALT, T., KRAUSE, F., ESCH, F.-R. (2021). As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World. Academy of Marketing Science (AMS).
- KRAUSE, F., PITZ, J., ESCH, F.-R. (2020). Exploring the Field of Customer Brand Engagement: How Do Consumers' Perceptions of Digital Brand Interactions Influence Their Behavior Towards the Brand?. American Marketing Association (AMA).
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2020). You're One in a Million: Strict Uniqueness of Mass-Customized Products. European Marketing Academy (EMAC).
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2019). Being and Staying the Only One: Creating Value through Uniqueness in Mass Customization. Association for Consumer Research (ACR).
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2019). How Feedback on Current and Future Product Uniqueness Creates Customer Value in Mass Customization. Marketing Trend Conference.
- KRAUSE, F., THOMAS, T., ESCH, F.-R. (2019). How Augmented Reality Improves the Digital Product Presentation. Marketing Trends Conference.
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2019). Feedback on Current and Future Product Uniqueness Creates Customer Value. La Londe Conference.
- METZ, F., BISWAS, D., SZOCS, C. (2018). Ambient Lightning, Gender, and Creativity. Association for Consumer Research (ACR): USA, Asia, Pacific, Europe.
- METZ, F. (2017). The Journey and the Reward: A Longitudinal Study of Value Generation During Self-Designing. Product Development and Management Association Conference (PDMA).
- METZ, F., FRANKE, N., MOREAU, P. (2017). A Demonstration and Explanation of the "Swoosh Effect". Open and User Innovation Conference.
- METZ, F., FRANKE, N., MOREAU, P. (2017). Value Development During the Self-Design Process. American Marketing Assocation (AMA) Annual Conference.
- METZ, F., FRANKE, N., MOREAU, P. (2015). The Process of Self-Designing and the Generation of Value. Open and User Innovation Conference.
- METZ, F., FRANKE, N., MOREAU, P. (2014). A Longitudinal Study of Value Generated by Toolkits for User Innovation and Design. Open and User Innovation Conference.
- KRAUSE, F., FRANKE, N. (2021). Lost in Customization: Preference Insight, Affect, and the Abandonment of Self-Design Processes. Marketing Science Institute.
- METZ, F. (2017). The Journey and the Reward: A Longitudinal Study of Value Generation in Mass Customization Toolkits.