Master in Management with Berkeley Global

Specialisation: Digital Marketing

The Master in Management study programme with the specialisation Digital Marketing combines the expertise of two highly renowned universities: EBS Universität in the Rheingau region and Berkeley Global, the continuing education school of the University of California, Berkeley. State-of-the-art digital marketing content, a semester at UC Berkeley, and the proximity to Silicon Valley are the perfect preparation for a career in the world of digital marketing.

At a glance

  • Degree: Master of Science (MSc)
  • Focus: International Business Administration, Digital Marketing
  • Start: Spring and fall term
  • Study duration: 20 months
  • Achievable ECTS: 120 credits
  • Investment: 28,640 euro
  • Language: English

Studying at EBS

  • Entire study course in English
  • Integrated semester abroad at University of California Berkeley
  • State-of-the-art know-how in digital marketing
  • Small study groups with individual support and coaching
  • Module ‘Digital Marketing Fundamentals’ together with Google Digital Garage
  • Strong corporate network
  • Close to the corporate world around the San Francisco Bay Area and Silicon Valley
  • Excellent job chances and above-average entry salary


Deadlines for applications do not exist here.
Every applicant gets an individual appointment for a personal application procedure. This means: We look forward to receiving your application at any time!

To start your application, please submit the following documents or proofs to us:

  • Bachelor’s degree with at least 180 ECTS or an equally acknowledged degree
  • Proof of at least 8 weeks of practical experience
  • English language certificate (TOEFL iBT, IELTS or equivalent)
  • Valid GMAT or GRE


12 January 2022
Start of spring term

29 August 2022
Start of fall term

Good to know

  • Recommendation for non-EU applicants: Please apply well in advance (for spring term 2022 latest, by the end of September and for fall term 2022, by the end of May), considering the visa process duration in your respective country.

  • If you have not completed your first degree in business administration, we offer you a Preparation Semester. It will qualify you for the Master in Management programme and our other regular Master of Science programmes.

  • Early application is worthwhile. This will ensure that you have enough time to take care of everything necessary before starting your studies, such as applying for a visa or discussing details with your employer.

The digital campus of EBS

Find out what students and alumni have to say about their time at EBS, how EBS University has evolved over the past 50 years and its vision for the future.

Discover our digital campus

The Study Programmme


For a successful career as a manager in the complex field of digital marketing, you first need broad business management knowledge. Good insight into human nature and leadership qualities are just as important as interdisciplinary thinking or an excellent mathematical mindset.

The ongoing developments in digital marketing are constantly presenting managers with new challenges. What are the right trends, what is just hype? How do I increase my conversion rates? Which channels are the right ones for my target group - and for how long? For those who know their way around, the rapidly growing field of Digital Marketing offers excellent career opportunities and a wide variety.

Learn all about the future fields of marketing in the management study programme with a focus on digital marketing. Deal with big data and market analysis, search engine optimisation (SEO), search engine advertising (SEA) and the world of customer relationship management. Deep dive into highly topical subjects such as data protection and e-privacy, compliance or IT provider management. Digital marketing managers often conduct e-commerce all over the world and manage a dozen external service providers.

Programme Structure


The Master programmes at EBS Universität are tailored to your individual needs and interests. In the basic modules, you consolidate your general business management knowledge and hone your leadership skills. In the specialized modules, you can further enhance your management know-how and gain in-depth knowledge in the areas of digital marketing.

For many years now, the EBS MSc in Management has been offering a focus on marketing. Specialization in digital business and digitisation has also been part of the programme for some time. We have now transferred these competencies into digital marketing and, in UC Berkeley, we have found a partner for a joint programme.

Prepare yourself for the rapid changes in digital marketing by completing our ground-breaking and innovative study programme. Based on scientific evidence and methodically practice-oriented, you will study the basics at EBS and finish your studies with an intensive semester at the heart of digital marketing innovation.

The programme comprises three semesters and ends with your Master thesis at EBS - often in cooperation with a corporate partner. You will spend two semesters at EBS, and the last semester is scheduled for your stay abroad with our renowned partner the University of California Berkeley, located in the heart of the San Francisco Bay/Silicon Valley in the United States USA. You can also supplement your studies with valuable practical experience with leading companies in San Francisco or Silicon Valley.

Course of studies

Studienverlauf Master Start Fall Term Berkley EN

Student Life

Student life on campus

Life on EBS campus is diverse, international and characterised by the outstanding commitment of our students. Due to the small number of students per intake and group, students know each other on campus and experience a family atmosphere that is also noticeable beyond the lectures. Our students’ sense of togetherness is extraordinary. The unique EBSpirit is born of our values of commitment, solidarity, thirst for knowledge and reliability. The common goal is to achieve great things, time and time again. And it works: with self-organised congresses, cultural events and much more.

Your study location – Living and learning in the Rheingau

The Rheingau is known worldwide for its Riesling, as are the fortresses, Castles and abbeys along the Rhine. You can find the UNESCO World Heritage Site Upper Middle Rhine Valley with Loreley and Drosselgasse only a few kilometres downriver. Every year a large number of tourists visit this region, which has so much to offer. Whether gastronomic, sporting or cultural, Oestrich-Winkel in the Rheingau provides plenty of variety for leisure activities.

The EBS campus in Oestrich-Winkel is also home to one of these historic, fascinating buildings in the Rheingau - Schloss Reichartshausen. Close to the Rhine and surrounded by vineyards, teaching and learning take place at this location in a unique environment. In addition to offices for teaching staff and service departments, the castle also houses several lecture rooms and representative event rooms.

Student services at EBS

Your study experience and success are important to us. To make it easier for you to start your studies and to guide you optimally through the study programme, we offer personal support and various services:



The Master in Management programme at EBS Universität cultivates leading personalities who help shape the economy and society. We want to educate a new class of specialists and leaders in digital marketing, with a solid scientific approach to selling and superior methodologies driven by the best and most innovative practitioners in the field. That process starts with selecting suitable personalities for our programme.


To take part in the Master Selection Process, you are required to submit the following documents:

  • Bachelor Degree or equivalent with a minimum of 180 ECTS credits
  • Have completed at least eight weeks of internships during or after your first degree
  • English language certificate (TOEFL iBT: at least 90, IELTS: 7, or equivalent). Training and tests are also possible at the EBS Language Center
  • Valid GMAT or GRE with good quantitative results or participation in our internal EBSgrad test. Training and tests are also possible at the EBS Language Center

If you fulfil all requirements after a detailed evaluation, you will receive an invitation to an individual selection interview.

If you have not completed your first degree in business administration, we offer you a Preparation Semester. It will qualify you for the Master in Management programme and our other regular Master of Science programmes.


As part of our multi-stage application process, we examine the performance and study ability of each applicant. We take the utmost care in this process since we only accept the most suitable applicants.

Due to the current extraordinary situation, we have changed our admission process to a contactless, digital version. You can now pass all components online.

If your application documents meet our admission requirements, we will invite you to an individual 45-minute interview. During this interview, we will check your motivation and social skills. The decisive factors are performance and learning motivation, the social-communicative profile, the willingness to take social responsibility and the applicant’s initiative.

Such a selection procedure is exhausting and exciting at the same time. We know this and relieve our applicants by communicating the results as quickly as possible. It provides planning security – for all parties involved. If you are accepted, we are excited to welcome you to our campus at the beginning of the semester. You find the dates in the overview at the top of the page.

Tuition Fees


“The quality of teaching is our focus: EBS Universität represents one of the best management programmes throughout the German-speaking world. As a private university, we finance ourselves to a large extent from tuition fees.

  • One-time enrolment fee: 690 euro
  • Tuition fee for the 1st and 2nd semester at EBS Universität: 2 x 7,950 euro = 15,900 euro
  • Tuition fee for the 3rd semester at the University of California Berkeley: 11,500 USD (equals about 10,550 euro)
  • Examination fee Master´s thesis (MSc): 1,500 euro
  • Total: 28,640 euro (depending on the exchange rate)

We want to make the programme accessible for any excellent applicant – independent of their economic situation. Decisive factors are your performance, motivation and personality. The choice of financing options for a study programme is diverse, and often a combination of the various options can be useful. Please take a look at our scholarships and student finance options to find out which offer suits you best.