This is advertising for possibly the best marketing study programme

Master in Marketing

Master of Science (MSc) Double degree possible
Master in Marketing student of EBS Universitaet
Where others go on vacation, you do your master's in marketing. Benefit from a practice-oriented education that gives you an early insight into the field with our partner companies.
Application Info material
  • 4 semester | 2 semester
  • Full-time
  • 120 ECTS | 60 ECTS
  • 27,420 € total | 23,060 € total
  • incl. stay abroad
  • Fall Term
  • English
  • Fall Term to 26.08.2024
  • Campus Rheingau
Our pledge

Marketing for the future

How can marketing have a positive impact on a company's success?

Can marketing inspire people for a brand?


Besides working with innovative topics and data-driven technologies, marketing is, above all, working with people. EBS focuses on personality development, coaching and working practice with our numerous corporate partners.

Welcome to the EBS family.
The most important part of your studies is not only 'what', but especially 'with whom'. The EBS family is an exceptional community. Internation, inspiring, innovative. You are not learning with strangers but with friends, with like-minded people. We want to achieve great things together. Our students organise congresses, cultural events and many other occasions. Learn more about life on campus in our video.

Leaders wanted.
We are convinced that strong personalities have a strong awareness of values. Values such as responsibility, a strong backbone, courage and consideration. Our accompanying coaching programmes support you in your personal development. In addition, working together in multinational teams during the study programme will make you fit for the future challenges in marketing.

Experience challenge-based learning.
The EBS Master in Marketing is called the "Most Practical Master" for a reason. The highlight here is the Marketing Field Study. Following the EBS approach of project-based and challenge-based learning, students work on a marketing project for one or more corporate partners and present their results in person to the board. We work with partners such as Procter & Gamble, Porsche or Amazon.

Learn more highlights in our video


Sina Bräck

Student Recruitment Manager


The first step towards a successful future

Strong corporate partners
Since we were founded, intensive cooperation with companies has been central to our teaching. So the big names in this industry are frequent visitors. Together with our partners, you will learn to master practical tasks during your studies. Last but not least, you will make valuable contacts for your future.

C-level executives are frequent visitors on campus: Astrid Teckentrup (Proctor & Gamble), Kjell Gruner (Porsche), Masa Schmitt (SAP)


You will come into contact with companies such as: L’Oreal, Procter & Gamble, Boss, BMW, Porsche, Mercedes Benz (Daimler), Amazon, Haribo, Henkel, Accenture Strategy, Bosch, Siemens, Mont Blanc, Deutsche Post, Beiersdorf, Tchibo, Henkell-Freixenet (Selection)

Particular highlights of my time at EBS were the study semesters abroad, the wide range of company contacts in teaching and extracurricular activities, and the close exchange with professors and chairs.

- Astrid Teckentrup, Chief Executive Officer of Procter & Gamble (DACH) (EBS Alumna)

We aim to train people who want to pursue a management career in marketing rather than a specialist career. We train aspiring brand managers, heads of marketing and future CMOs. A mix of in-depth knowledge and integrated leadership skills.

Corporate partners
Success stories

Made by EBS

Once EBS, always EBS.

Our claim to impart knowledge and values has proved successful. This is underpinned by a strong network of over 10,000 alumni who work in top positions, from Goldman Sachs, JP Morgan, Rothschild, Citi, UBS and many more. The alumni network is always there to support you during and after your studies. As you can see – we are one huge family.


Here just a few well-known EBS people in marketing management positions:

  • Yves Müller, CFO Boss
  • Jochen Zeitz, former CEO Puma
  • Max Laarmann, founder of Emma Matratzen
Learn more
Gloria Seibert, Founder and CEO of Temedica (EBS Alumna)
Already back then, EBS stood for a place for people who wanted to make a difference. Anyone who wanted to become an entrepreneur or take on management responsibility studied here.
Study programme structure

Master in Marketing

The programme consists of four semesters and includes several cooperations with companies. You can organise the last two semesters according to your needs: either through a stay abroad at one of our approximately 200 partner universities, or an internship. The last part of the programme is intended for your final thesis

Study Content

This is what you learn in the Master in Marketing

The Master in Marketing programme is divided into different phases. At the beginning of the programme, we prepare you for your future research work and support you in your further development of your leadership skills. Building on this, you will deal with the essential issues of your field, consolidate newly acquired knowledge and grow as a leader.

Core modules:


Marketing Essentials

  • Contemporary Marketing
  • Consumer Behaviour
  • Product and Service Innovation


Marketing Operations

  • Strategic Offering Management (L‘Oreal Brandstorm)
  • Marketing Research and Consumer Insights
  • Branding


Marketing Implementation

  • Consumer Relationship Management
  • Marketing Analytics
  • Pricing



Field project: Marketing Strategy

  • Marketing Consulting Field Study



Elective modules:


Marketing Management

  • Digital Communication, Social Media & Transformation
  • Omnichannel Strategy/Sales
  • Marketing in the Context of ESG Strategy and Organisations
  • Controlling Modern Oranizational Work
  • Cognitive Biases, Choices, and Strategy
  • Motivating Employees in Organizations


Managing Innovations

  • Founder’s Skillset
  • Tools of Technology and Innovation Management
  • Venture Financing


Sustainable Business Strategy

  • Strategy and Impact for the SDGs
  • Applied Strategies for Sustainable Development
  • Environmental Strategies and Value Creation


Automotive Business Management in the Digital Age

  • Strategic Management and Corporate Foresight in the Automotive Industry
  • Business process & Information Management in the Global Automotive Value Chain



Professional & future skills:

  • Management Methods for a Digital World
  • Problem Analytics & Solving
  • Diversity Management
  • Business Negotiation

Every person is different. Numerous ways to do a Master's degree at EBS.

We have designed the EBS master programmes to be flexible, depending on your level of knowledge, skills and goals. Take the study path that best suits you and your circumstances:


Semester Abroad Track
The Semester Abroad Track comprises two semesters at EBS University, one semester at one of our partner universities abroad and concludes with the thesis.


Practice Track
You have already gained sufficient experience abroad and would now like to focus on practical experience? Then the Practice Track is perfect. This includes two semesters of study at EBS University, an intensive, long internship in the third semester and a final thesis.


German Track
An option developed explicitly for non-German-speaking students. In addition to the lectures, you will receive compulsory German lessons (Business and General) and will not go abroad in the third semester, but stay at EBS in Germany. This enables you to improve your prospects for a career in Germany. In the fourth semester, you complete your studies with your thesis.


Accelerated Track

(prerequisite: Bachelor degree with 240 ECTS)
Fast-track your career. If you meet the relevant requirements and have already gained experience abroad, you can shorten the master programme to 2 semesters.


Dual Degree
You can obtain another international degree (MBA or Master) in addition to your EBS degree. Extend your study abroad at one of our partner universities by one semester and receive a double degree. In this way, you gain more expertise in a broader international context. And you increase your global market value.

Hands-on work with technology in marketing.

Students can conduct experiments in the Marketing Lab on campus, such as integrating AR/VR in the consumer space.

Relevant practice certificates for employers.

As in other master's programs, students can earn certificates for various skills through collaborations with companies and real-world partners. In the Master in Marketing, for example, we cooperate with Google for this purpose.


Practical relevance at its best.
Challenge-based learning is the order of the day in the Master's in Marketing. We go on field trips with partners from the real world, work on case studies, attend expert workshops, and hold discussions at top-class guest lectures.

Many possibilities. One language.
At EBS University you will study at an international level and in an international environment. That's why all lectures and events are, of course, held in English.

It could hardly be more international.

International professors and lecturers, study groups with high diversity or an integrated stay abroad are without question the best preparation for a career in international top management.

Get to know the lecturers: EBS University is one of the leading business universities in Germany, but we are not satisfied with that: our professors aim to make the Faculty of Business Administration, as a management-focused business school, a leader in Europe. In the Master's program, professors with many years of practical experience as well as internationally renowned researchers teach. They all work together to shape leaders for the future.


Our faculty is supported by members of the adjunct faculty. You will be taught by experts who hold top positions in business or are active in leading companies.

Contents and highlights

The Master briefly explained

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Studying with distinction

Characteristics and skills

Your profile

Marketing is a particularly diverse industry. What are the current trends? What is a hype? What new technologies drive more turnover? The Master in Marketing provides you with answers and know-how for many of these questions and is an excellent pathfinder for a career in this highly dynamic field.

If you have the following qualities and skills, nothing stands in your way of successfully completing your Master studies:

  • Soft skills including communication, teamwork or negotiation skills
  • Sense of responsibility and the courage to find creative solutions to problems
  • Very good knowledge of English, as our courses are held in English.

Master in Marketing student of EBS Universitaet
Selection process

Admission requirements and application

The Master in Marketing at EBS University trains managers who help shape and drive the economy. This process already begins with the selection of suitable individuals for our management studies.

Start your application by submitting the following documents on our online application platform:

  • A bachelor’s degree and transcripts in any field of study with at least 180 ECTS or an equivalent recognised qualification.
    Candidates interested in the one-year (60 ECTS) Accelerated Track: bachelor’s degree with at least 240 ECTS or an equivalent recognised qualification.
    Candidates with 180 ECTS or 210 ECTS credits can be considered as long as they have a minimum of 12 or 6 months of postgraduate full-time working experience. This must be relevant to the intended master programme and needs to be completed by the time the programme starts at the latest.
  • English language certificate (TOEFL® iBT/MyBest TOEFL: minimum 95; IELTS: 7; Duolingo English Test: minimum 125 or an equivalent certificate).
    Upon proof, if you have completed an undergraduate degree in English, are a native speaker, or have worked for at least 2 years in anEnglish-speaking country, no certificate is required.
    All candidates interested in the Semester Abroad Track of the programme need to present a valid TOEFL® or IELTS score due to regulations pertaining to our partner universities.
  • A valid GMAT, GRE, Business Admissions Test (BAT), EBSgrad Test, or Common Admissions Test (CAT).

In the interview, we evaluate your motivation and social skills. The decision factors are performance and learning motivation, as well as communication skills and willingness to act in a socially responsible manner, in addition to your own initiative and drive.

After the selection interview, you can expect to hear back from us with a final decision within one week.

Tuition fees and funding

An investment in your future

We focus on the quality of teaching. EBS Universität stands for one of the best management education programmes in the entire German-speaking world. You need to plan the following investment for the Master in Marketing at EBS:

Total tuition fees: 27,420 EUR


Accelerated Track option:

Total tuition fees: 23,060 EUR


We try to enable all excellent applicants to study - regardless of their economic situation. Your performance, motivation and personality are decisive here. There is a wide range of options for financing a study programme. In many cases, it makes sense to combine various options. Take a look at the possibilities of scholarships and student funding. Here, you can find out which option is best for you.

Student Financing
Students are advised on student financing and scholarships
To the application

You have questions about the application process?

We will advise you personally on all questions relating to the study programme, student finance and studying at EBS in general.

Advisory issues Apply now

I will be happy to help you

Our student advisory service

Choosing a course of study is a big decision. It has a strong influence on the whole life that follows. Often studying involves leaving home and is the first step into an independent life of one’s own.
More about student advisory service

Sina Bräck

Student Recruitment Manager

Order your information material

Order information material about this degree programme and get more information about study contents, admission requirements, tuition fees and financing options.

Interested in more than one study programme?

Infomaterial on several study programmes can be ordered here.

Register quickly and easily

  1. Register on the application platform
  2. Fill in your application and attach the documents
  3. We will contact you for all further steps

Our student advisory service

+49 611 7102 1584
Monday to Thursday 9:00 - 17:00
Friday 9:00 - 15:00

Or use our form for study counseling