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Professorin

Prof. Dr. Christine Eckert

Forschungsschwerpunkte

  • Marketing
  • Digital Marketing
  • Quantitative Modelling

Curriculum Vitae

Prof. Dr. Christine Eckert ist Professorin für Digitales Marketing an der EBS Business School. Ihre Forschung beschäftigt sich mit der quantitativen Modellierung der Entscheidungen von Marktteilnehmern. Sie forscht zu diesem Thema in verschiedenen Disziplinen, u.A. finanzielle Entscheidungen von Verbrauchern, strategische Entscheidungen von innovationsorientierten Unternehmen und soziale Verantwortung von Unternehmen und Verbrauchern. Christine Eckert veröffentlicht ihre Arbeit in führenden Wirtschafts- und Gesundheitszeitschriften wie Journal of Marketing Research, Management Science, Journal of Management, International Journal of Research in Marketing, Review of Finance und Tobacco Control.

Christine Eckert promovierte an der Goethe-Universiät Frankfurt am Main und war danach mehrere Jahre an der University of Technology Sydney tätig. Christine Eckert ist derzeit Mitglied des Beirats von Super Consumers Australia.

Publikationen


  • THORP, S., LIU, J., AGNEW, J., BATEMAN, H., ECKERT, C., ISKHAKOV, F. (2023). Feeling comfortable with a mortgage: The impact of framing, financial literacy and advice. Journal of Financial Literacy and Wellbeing, 1 (1), 47-78. doi:10.1017/flw.2023.3.
  • ECKERT, C., HOHBERGER, J. (2022). Addressing Endogeneity without Instrumental Variables: An Evaluation of the Gaussian Copula Approach for Management Research. Journal of Management, 1-36. doi:10.1177/01492063221085913.
  • ECKERT, C., VAN HEERDE, H., WETZEL, H., HATTULA, S. (2022). Spotlight Personnel: How Hiring and Turnover Drive Service Performance versus Demand. Journal of Marketing Research, 59 (4), 797–820. doi:10.1177/00222437211068049.
  • HOEK, J., GENDALL, P., ECKERT, C., LOUVIERE, J., LING, P., POPOVA, L. (2022). Analysis of on-pack messages for e-liquids: a discrete choice study. Tobacco Control, 31 (4), 534-542. doi:10.1136/tobaccocontrol-2020-056033.
  • ECKERT, C., BURKE, P. F., SETHI, S. (2020). A Multi-Attribute Benefits-Based Choice Model With Mediation: New Insights For Positioning. Journal of Marketing Research, 57 (1), 35-45. doi:10.1177/0022243719881618.
  • ECKERT, C., HOEK, J., GENDALL, P., LOUVIERE, J., BLANK, M.-L., THRASHER, J. F. (2019). Young adult susceptible non-smokers' and smokers' responses to capsule cigarettes. Tobacco Control, 28 (5), 498-505. doi:10.1136/tobaccocontrol-2018-054470.
  • AGNEW, J. R., BATEMAN, H., ECKERT, C., ISKHAKOV, F., LOUVIERE, J., THORP, S. (2019). First Impressions Matter: An Experimental Investigation of Online Financial Advice. Management Science, 64 (1), 288-307. doi:10.1287/mnsc.2016.2590.
  • GENDALL, P., ECKERT, C., HOEK, J., LOUVIERE, J. (2018). Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers. Tobacco Control, 27 (5), 519-525. doi:10.1136/tobaccocontrol-2017-053719.
  • BATEMAN, H., ECKERT, C., ISKHAKOV, F., LOUVIERE, J., SATCHELL, S., THORP, S. (2018). Individual Capability and Effort in Retirement Benefit Choice. Journal of Risk and Insurance, 85 (2), 483-512. doi:10.1111/jori.12162.
  • BATEMAN, H., ECKERT, C., ISKHAKOV, F., LOUVIERE, J., SATCHELL, S. (2017). Default and naive diversification heuristics in annuity choice. Australian Journal of Management, 42 (1), 32-57. doi:10.1177/0312896215617.
  • ECKERT, C., BATEMAN, H. (2016). Risk presentation and portfolio choice. Review of Finance, 20 (1), 201-229.
  • HOEK, J., GENDALL, P., ECKERT, C., LOUVIERE, J. (2016). Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging? Tobacco Control, 25 (6), 699-705. doi:10.1136/tobaccocontrol-2015-052533.
  • KRZEMINSKA, A., ECKERT, C. (2016). Complementarity of internal and external R&D: is there a difference between product versus process innovations? R&D Management, 46 (S3), 931-944. doi:10.1111/radm.12120.
  • AUGER, P., DEVINNEY, T. M., DOWLING, G. R., ECKERT, C. (2016). Inertia and discounting in the selection of socially responsible investments. Annals in Social Responsibility, 2 (1), 29-47. doi:10.1108/ASR-07-2016-0006.
  • GENDALL, P., ECKERT, C., HOEK, J., FARLEY, T., LOUVIERE, J., WILSON, N., EDWARDS, R. (2016). Estimating the ‘consumer surplus’ for branded versus standardised tobacco packaging. Tobacco Control, 25 (6), 641-647. doi:10.1136/tobaccocontrol-2015-052488.
  • HOEK, J., GENDALL, P., ECKERT, S., ROLLS, K., LOUVIERE, J. (2016). A comparison of on-pack Quitline information formats. Tobacco Control, 25 (2), 211-217. doi:10.1136/tobaccocontrol-2014-051820.
  • HOEK, J., GENDALL, P., ECKERT, C., KEMPER, J. A., LOUVIERE, J. (2016). Effects of brand variants on smokers’ choice behaviours and risk perceptions. Tobacco Control, 25 (2), 160-165. doi:10.1136/tobaccocontrol-2014-052094.
  • ECKERT, C., LOUVIERE, J., SAMPSON, S. (2015). Reviews of Books and Teaching Materials. American Statistician, 69 (4), 425-434. doi:10.1080/00031305.2015.1115663.
  • BURKE, P. F., ECKERT, C., DAVIS, S. (2014). Segmenting consumers’ reasons for and against ethical consumption. European Journal of Marketing, 48 (11/12), 2237-2261. doi:10.1108/EJM-06-2013-0294.
  • SCHLERETH, C., ECKERT, C., SCHAAF, R., SKIERA, B. (2014). Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types. European Journal of Operational Research, 238 (1), 185-198. doi:10.1016/j.ejor.2014.03.010.
  • FRISCHKNECHT, B. D., ECKERT, C., GEWEKE, J., LOUVIERE, J. (2014). A simple method for estimating preference parameters for individuals. International Journal of Research in Marketing, 31 (1), 35-48. doi:10.1016/j.ijresmar.2013.07.005.
  • BATEMAN, H., ECKERT, C., GEWEKE, J., LOUVIERE, J., SATCHELL, S., THORP, S. (2014). Financial competence, risk presentation and retirement portfolio preferences. Journal of Pension Economics & Finance, 13 (1), 27-61. doi:10.1017/S1474747213000188.
  • AUGER, P., DEVINNEY, T. M., DOWLING, G. R., ECKERT, C., LIN, N. (2013). How much does a company’s reputation matter in recruiting. Sloan Management Review, 54 (3), 79-88.
  • SCHLERETH, C., ECKERT, C., SKIERA, B. (2012). Using discrete choice experiments to estimate willingness-to-pay intervals. Marketing Letters, 23 (3), 761-776. doi:10.1007/s11002-012-9177-2.
  • ECKERT, C., LOUVIERE, J., ISLAM, T. (2012). Seeing the forest despite the trees: Brand effects on choice uncertainty. International Journal of Research in Marketing, 29 (3), 256-264. doi:10.1016/j.ijresmar.2012.02.001.
  • BERGER, S., ECKERT, C. (2012). Kundenloyalität bei Bankdienstleistungen: Cross-Buying im deutschen Privatkundengeschäft. Betriebswissenschaftliche Forschung und Praxis, 64 (4), 426-443.
  • BATEMAN, H., ECKERT, C., GEWEKE, J., LOUVIERE, J., THORP, S., SATCHELL, S. (2012). Financial Competence and Expectations Formation: Evidence from Australia*. Economic Record, 88 (280), 39-63. doi:10.1111/j.1475-4932.2011.00766.x.
  • WOLK, A., ECKERT, C. (2010). Multi-channel price differentiation: An empirical investigation of existence and causes. International Journal of Research in Marketing, 27 (2), 142-150. doi:10.1016/j.ijresmar.2010.01.004.
  • ECKERT, C., KLAPPER, D. (2010). Modeling whether, what and how much to buy the right way: an empirical analysis with implications for model building. Review of Managerial Science, 4 (3), 171-199. doi:10.1007/s11846-009-0038-1.
  • ECKERT, C., KLAPPER, D. (2009). Bridging the Gap between ACA and CBC: The Relevance of Task and Context Effects for Choice Simulators. Marketing: Journal of Research and Management, 4, 88-100.
  • ECKERT, C. (2009). Data and design for choice models. Die Betriebswirtschaft, 69 (2), 253-264.
  • KLAPPER, D., ECKERT, C., TEMME, J. (2005). Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer? International Journal of Research in Marketing, 22 (3), 239-254. doi:10.1016/j.ijresmar.2004.09.002.


  • ECKERT, C. (2008). Dynamische Aspekte im Kaufverhalten: Die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl. Gabler Verlag.


  • AN, J., BONFRER, A., ECKERT, C. (2022). The Impact of Goal Enabling Technology Adoption on Customer Lifetime Value. Proceedings of the 2022 Annual EMAC Conference, European Marketing Academy.
  • ECKERT, C., VAN HEERDE, H., HATTULA, S., WETZEL, H. (2018). Local Projections as an Alternative to VARs in Marketing: Flexible Impulse Response Functions with Interactions, Asymmetry and Nonlinearity. Proceedings of 2018 Marketing Dynamics Conference.
  • BARTON, B., BURKE, P. F., WALLER, D. S., ECKERT, C. (2017). Anxiety and the Choice of Generic Medicines. Proceedings of 2017 ANZMAC Conference, 390.
  • ECKERT, C., BATEMAN, H., AGNES, S., THORP, S. (2017). The Impact of Confirmation Bias on Willingness to Pay: An Example from the Financial Services Sector. Proceedings of 2017 Conference on Consumer Financial Decision Making, 25.
  • ECKERT, C., GENDALL, P., HOEK, J., LOUVIERE, J. (2016). Are Social Warnings the New Frontier in Standardised Tobacco Packaging? Proceedings of 2016 ANZMAC Conference, 843.
  • HOEK, J., GENDALL, P., ECKERT, C., KEMPER, J. A., LOUVIERE, J. (2014). How Do Evocative Brand Variants Affect Smokers' Choice Behaviours and Risk Perceptions? Proceedings of 2014 ANZMAC Conference, 185.
  • ECKERT, C., HOEK, J., GENDALL, P., ROLLS, K., LOUVIERE, J. (2014). From Initiation Decoy to Cessation Portal: Using Packaging as an Agent of Change. Proceedings of 2014 ANZMAC Conference, 632.
  • ECKERT, C., FRISCHKNECHT, B. D., LOUVIERE, J. (2010). Keep it simple: Easy ways to estimate choice models for single consumers. , Proceedings of the Australian and New Zealand Marketing Academy Conference 2010.
  • ECKERT, C., LOUVIERE, J., ISLAM, T. (2010). I like you once, will I like you again? Brand Carryover Effects On Mean And Variance In Related Discrete Choice Experiments. Proceedings of the 39th EMAC Conference.
  • ECKERT, J., ECKERT, C., SKIERA, B., HINZ, O. (2010). Do retailers benefit from the long tail phenomenon? Proceedings of the IADIS International Conference on e-Commerce, 93-99.


  • ECKERT, C. (2014). Simple ways to estimate choice models for single individuals. In Hess, S. & Daly, A. (Eds.), Handbook of Choice Modeling. Edward Elgar Publishing Limited.
  • ECKERT, C. (2013). Workshop report: working with repeated choice data. In Hess, S. & Daly, A. (Eds.), Choice modelling – the state of the art and the state of practice (pp. 91-106). Edward Elgar Publishing Limited.
  • ECKERT, C., SCHWEITZER, J. (2011). The Powerhouse Museum and strategy selection. In Jain, S. C., Haley, G. T., Voola, R. & Wickham, M. (Eds.), Marketing Planning and Strategy. Cengage Learning (EMEA).


  • LOUVIERE, J., BATEMAN, H., THORP, S., ECKERT, C. (2016). Developing new financial literacy measures to better link financial capability to outcomes. Financial Literacy Australia, Sydney, Australien.

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