Headergrafik - Programm-Module

Strategic Marketing Business Game

Term: 1. or 2. Semester

Module Owner:
Prof. Dr. Roland Mattmüller

The students will participate in the international business game “L’Oréal Brandstorm”. They will work in groups of three and become brand managers of a cosmetics brand with the task to develop a new product, product range, or service for an existing brand. In the end of the course, selected teams will present their results in front of L’Oréal representatives. The winner team(s) will get a guaranteed place in the National Final in Düsseldorf and the chance to qualify for the International Final in Paris, France.

Courses within this programme module:

Roland Mattmüller

Professor of Strategic Marketing

Head of Marketing Department

Director Market Management Institute (MMI)

+49 611 7102 1481