Strategic Marketing & Sales // Sales- and Omnichannel-Management
Prof. Dr. Roland Mattmüller
The module aims to provide students with an overview of the topic areas of Sales- and Key-Account Management as well as Omnichannel- and Distribution-Management. After successfully completing the course “Sales- and Key-Account Management” students are able to review the different elements that make up a successful sales force and play a major role in an organization’s overall marketing effort.
Furthermore, students are sensitized for the capacity and significance of marketing for the achievement of an organization’s strategic goals. The course “Omnichannel- and Distribution-Management” aims to familiarize students with the different existing strategies for the management and creation as well as establishment of distribution channels. After completing the course students understand the meaning of omnichannel management as well as the opportunities that arise with its use in an organization.