Headergrafik - Programm-Module

Strategic Marketing & Sales // Market Intelligence

Term: 5. Semester

Module Owner:
Prof. Dr. Roland Mattmüller

In order to face uncertainty in business environments, an in-depth understanding of markets and industries play a key role to make sustainable business decisions. Experiences from the past cannot necessarily become transferred to a contingent future and have to be substituted with reliable, up-to-date market information in order to manage uncertainty. As decision making under increased risk comes into focus, the module will equip students with decision making techniques and common market research techniques enabling them to keep track with ongoing changes in the business landscape.

Courses within this programme module:

Tanja Schader

Director Faculty Administration

Programme Director Bachelor Programmes

+49 611 7102 1764