Headergrafik - Programm-Module

Strategic Marketing & Sales // Market Intelligence

Term: 5. Semester
ECTS: 6

Module Owner:
Prof. Dr. Roland Mattmüller

In order to face uncertainty in business environments, an in-depth understanding of markets and industries play a key role to make sustainable business decisions. Experiences from the past cannot necessarily become transferred to a contingent future and have to be substituted with reliable, up-to-date market information in order to manage uncertainty. As decision making under increased risk comes into focus, the module will equip students with decision making techniques and common market research techniques enabling them to keep track with ongoing changes in the business landscape.


Included in:


Courses within this programme module:

Contact
Tanja Schader

Programme Director

Bachelor Programmes

+49 611 7102 1764
+49 611 7102 10 1764
tanja.schader@ebs.edu
Rheingaustraße 1
65375 Oestrich-Winkel