Strategic Marketing & Sales // Brand Management and -Communication
Prof. Dr. Roland Mattmüller
The module “#Brand Management and -Communication” has the objective of providing a detailed overview of two very important fields in the area of marketing, namely Brand Management and Communication. The module embeds these topics into an economical context.
The course “#Brandmanagement” requires students to identify a white spot in the market, develop an innovative product and prepare a business plan including an appropriate marketing procedure for the product launch.
The course “#Communication” aims at providing students with necessary concepts and frameworks in regard to communicational tools that companies can make use of when getting in touch with their customers.