Headergrafik - Programm-Module

Strategic Marketing & Sales // Brand Management and -Communication

Term: 5. Semester

Module Owner:
Prof. Dr. Roland Mattmüller

The module “#Brand Management and -Communication” has the objective of providing a detailed overview of two very important fields in the area of marketing, namely Brand Management and Communication. The module embeds these topics into an economical context.

The course “#Brandmanagement” requires students to identify a white spot in the market, develop an innovative product and prepare a business plan including an appropriate marketing procedure for the product launch.

The course “#Communication” aims at providing students with necessary concepts and frameworks in regard to communicational tools that companies can make use of when getting in touch with their customers.

Included in:

Courses within this programme module:

Tanja Schader

Director Faculty Administration

Programme Director Bachelor Programmes

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+49 611 7102 10 1764
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65375 Oestrich-Winkel