Headergrafik - Programm-Module

Strategic Marketing & Sales // Brand Management and -Communication

Term: 5. Semester
ECTS: 6

Module Owner:
Prof. Dr. Roland Mattmüller

The module “#Brand Management and -Communication” has the objective of providing a detailed overview of two very important fields in the area of marketing, namely Brand Management and Communication. The module embeds these topics into an economical context.

The course “#Brandmanagement” requires students to identify a white spot in the market, develop an innovative product and prepare a business plan including an appropriate marketing procedure for the product launch.

The course “#Communication” aims at providing students with necessary concepts and frameworks in regard to communicational tools that companies can make use of when getting in touch with their customers.


Included in:


Courses within this programme module:

Contact
Tanja Schader
Programme Director Bachelor Programmes
+49 611 7102 1764
+49 611 7102 10 1764
tanja.schader@ebs.edu
Rheingaustraße 1
65375 Oestrich-Winkel