Marketing Consulting Field Study
Prof. Dr. Roland Mattmüller
The participants of this course work in groups on different Marketing case studies which are posed by renowned companies (in 2017: Bosch, Hugo Boss, and Porsche). During a 3-day excursion to a German city, students will visit the respective companies and meet their representatives. Afterwards, students are asked to analyze and evaluate business strategies and to draw implications for future strategic marketing decisions. They will present their interim and final results and thus get the chance to improve their skills successively.
Courses within this programme module:
- Marketing Exkursion (MaEx) // Marketing Consulting Field Study - Prof. Dr. Roland Mattmüller